The international e-consumer – a study of global consumer behavior
The project primarily aims to create knowledge that Swedish companies can use to improve their e-commerce and increase their sales to foreign consumer markets.
Concluded
Start
2019-08-31
Conclusion
2023-08-31
Main financing
Co-financing
Research area
Project manager at MDU
Even though Swedish companies are good at creating new and innovative products and services in comparison with companies in many other European countries, many Swedish companies have weak sales to foreign markets. E-commerce opens up opportunities for companies to expand internationally. Digitalization also changes how companies can work strategically with e-commerce, e.g. because the extent of information about customers is more extensive than before. The project primarily aims to create knowledge that Swedish companies can use to improve their e-commerce and increase their sales to foreign consumer markets. Another goal is to develop methods for studying e-commerce as an international phenomenon. The project consists of partial funding (50%) of a doctoral student to carry out studies of how IT affects consumer markets, as e-commerce and new digital media strongly influence consumer behavior online.
Project objective
The project primarily aims to create knowledge that Swedish companies can use to improve their e-commerce and increase their sales to foreign consumer markets.
