Consumer Behaviour
This is what I'm learning The purpose of the course is to provide the student with basic and central knowledge, in order to increase the understanding, of consumer behavior and corporate influence on the individual in different situations. The purpose is also to highlight current issues regarding ethics, gender and sustainability. This is what we do During the course, lectures are published via a communication platform. There will also be various discussion forums, where students will have discussions on a particular topic each week. The practical application aims to create opportunities for the student to further develop his / her ability regarding: oral and written presentations; information search, critical review of information, literature and other material. These are my benefits You will benefit from the knowledge gained in this course in your continuing studies in marketing. In a future profession in the marketing field, you will be able to use and apply tools from the course to understand, explain and analyze how consumers in the environment act in different buying situations.
Occasions for this course
Autumn semester 2025
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Scope
7.5 credits
Time
2025-09-01 - 2026-01-18 (part time 25%)
Education level
First cycle
Course type
Freestanding course
Application code
MDU-23102
Language
Swedish
Study location
Independent of location
Teaching form
Distance learning
Number of mandatory occasions including examination: 0
Number of other physical occasions: 0Course syllabus & literature
See course plan and literature list (FOA178)Specific requirements
22,5 credits in Business Administration and English 6 or equivalent.
Selection
Upper secondary (high school) grades, Swedish Scholastic Aptitude Test, University credits
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Scope
7.5 credits
Time
2026-01-19 - 2026-06-07 (part time 25%)
Education level
First cycle
Course type
Freestanding course
Application code
MDU-13084
Language
English
Study location
Independent of location
Teaching form
Distance learning
Number of mandatory occasions including examination: 0
Number of other physical occasions: 0Course syllabus & literature
See course plan and literature list (FOA178)Specific requirements
22,5 credits in Business Administration and English 6 or equivalent.
Selection
Upper secondary (high school) grades, Swedish Scholastic Aptitude Test, University credits