Text

Course syllabus - International Marketing

Scope

7.5 credits

Course code

FOA241

Valid from

Autumn semester 2020

Education level

First cycle

Progressive Specialisation

G2F (First cycle, has at least 60 credits in first-cycle course/s as entry requirements).

Main area(s)

Business Administration

School

School of Business, Society and Engineering

Ratified

2020-01-27

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2022-06-08
    • Latest update: 2022-06-08

    Books

    Ghauri, Pervez N.; Cateora, Philip R.

    International marketing

    Fifth edition : London : McGraw Hill, [2022] - xxvi, 626 sidor

    ISBN: 9781526848598 LIBRIS-ID: 1fgtjbhrzvr6w4h9

    • Ratified date: 2020-07-09
    • Latest update: 2020-07-09

    Books

    Ghauri, Pervez N.; Cateora, Philip R.

    International marketing

    4th edition. : - 635 pages

    ISBN: 9780077148157 (pbk.) : LIBRIS-ID: 16259008

    Mandatory

Grade

Pass with distinction, Pass, Fail

Interim Regulations and Other Regulations

Overlaps with EFO236 7,5 hp.