Kursplan - Nordic-Baltic Perspectives on Marketing

Syfte

This is a unique course in marketing (Bachelor's-level in Business Studies) which is a joint course in the NordBiz network of universities. The aim of the course is to introduce a Nordic perspective into marketing and to give the students the possibility to work in a multicultural environment and create their own Nordic business network of future business people during the course. More specific objectives for the students are:
* to give knowledge of differences and similarities between marketing in the Nordic and Baltic countries
* to understand the growth and development of marketing in the Nordic countries
* to get knowledge about the growth and development of marketing in the Nordic and Baltic states
* to get knowledge about service and relationship marketing
* to provide knowledge of decision processes of industrial marketing from a network point of view
* to provide knowledge of how to handle and evaluate industrial relations, stability and changes in networks

Lärandemål

After this course the student should be able to:
* demonstrate the ability to integrate knowledge and handle complexity when evaluating different alternatives concerning a company's strategy in certain context;
* demonstrate an understanding and awareness about culture and communication between people from different backgrounds
* demonstrate an integrated knowledge of marketing in The Nordic and Baltic countries from a cross culture perspective
* apply theories and models from the course literature - and other collected and scrutinized material - to an organization in order to describe and analyze their strategy
* formulate judgments with incomplete data concerning strategy;
* communicate and present (both orally and in writing) his/her conclusions and underpinnings (on the above mentioned learning outcomes), to specialist and non-specialist international audiences clearly and unambiguously;
* peer-review the work of fellow students as well as argue for and discuss about his/her own contribution in each learning activity, and;
* study in a manner that is largely self-directed and autonomous, which means that the student is expected to take responsibility for his/her own studies, and also indirectly for other students' learning and development by taking an active part in different course activities.

Innehåll

The course is different from other marketing courses in three aspects:
1. It has a Nordic perspective on marketing theory in contrast to the dominant Anglo-American perspective.
2. It deals explicitly with cultural and other differences between the Baltic/Nordic countries.
3. It brings together students from six countries for firsthand experience of working together with students from the other countries.
At the beginning of the course students prepare different tasks as a group work at their home university (an industry report on a chosen (yearly changing) field of industry; a cultural assignment; and literature studies).
This is the data used during the intensive course at the institution responsible for organizing the course. The duration of the Intensive Course is eight days. During these eight days students are working in multicultural groups preparing a Nordic report about the area of industry that is yearly chosen to be examined.

Undervisning

Lectures, seminars, presentations and tutoring. In this course there is an extensive use of Internet - as a place to communicate and discuss between students and teachers. During one intensive week 30 students and 6 teachers from 6 different countries/universities meet for seminars, presentations, company visits, guest lectures.

Särskild behörighet

Företagsekonomi 60 hp med successiv fördjupning, varav minst 45 hp ska vara godkända vid kursstart. Av dessa ska minst 30 hp ligga på nivå G1N, vari minst 5 hp grundläggande ekonomistyrning måste ingå, samt minst 15 hp på nivå G1F.

Examination

Literature task (GRU3), 1,5 hp, betyg Godkänd (G) eller Väl Godkänd (VG)
Cultural report (GRU4), 1,5 hp, betyg Godkänd (G) eller Väl Godkänd (VG)
Country report (GRU5), 1,5 hp, betyg Godkänd (G) eller Väl Godkänd (VG)
Multi cultural report (GRU6), 3 hp, betyg Godkänd (G) eller Väl Godkänd (VG)

En student som har ett intyg från MDU avseende sin funktionsnedsättning har möjlighet att anmäla önskemål om anpassning vid salstentamina eller annan examinationsform i enlighet med Regler och anvisningar för examination på grundnivå och avancerad nivå vid Mälardalens högskola (2020/1655). Det är examinator som, utifrån det intyg som utfärdats, beslutar om eventuell anpassning och i så fall vilken anpassning som ska gälla.

Misstankar om vilseledande vid examination (fusk) anmäls, enligt högskoleförordningen, till universitetets rektor och prövas av universitetets disciplinnämnd. Om disciplinnämnden anser att en student gjort sig skyldig till en disciplinförseelse fattar nämnden beslut om en disciplinär åtgärd, vilket är varning eller avstängning.

Betyg

Väl godkänd, godkänd, underkänd

Övergångsbestämmelser och övriga föreskrifter

Grades are also given according to the ECTS grading system.
Kursen ersätter den tidigare kursen med samma namn, FÖA301.