Mälardalen University logotype

Text

Master's programme in International Marketing

  • fiber_manual_record Credits 60  credits
  • home Study location Västerås
  • access_time Time 1 years  (full time)
  • timeline Education ordinance Second cycle

Get the skills, competencies and training you need to work as an International Marketing Officer or Marketing Manager. In our EFMD accredited programme we examine today’s globalised business world and train future International Marketers to explore and review global competitors, markets, and consumers to create value by building on fundamental theories and literature in international marketing while considering ethics, responsibility, and environmental impacts.

format_quote

I’d heard from a close friend that it was a good school with skilled teachers.

Ellinor Bertilsson

Former student

Read more

The Programme

Enhance your capability to comprehend and operate in a globalised world. In today’s globalised world, hardly any companies are completely local or national. This one-year programme provides you with an understanding of international marketing management and international marketing strategies in different markets. It is designed to enhance your knowledge and skills to prepare you for working in an international environment through:

  • attending traditional lectures
  • reading scientific articles
  • discussing in seminars
  • conducting research and making analyses in various projects
  • practising a hands-on approach in business games.

Besides taking a final written exam, you will also be assessed during seminars, and several projects.

Your training as an international marketer and international business specialist starts in the classroom where you will have the opportunity to develop the skills needed for an international career by collaborating with multinational and multicultural groups. For this reason, you must attend and be active throughout the programme. In the programme, mandatory assignments and physical presence cannot be substituted with other tasks. All the assignments will be presented in writing and orally at various seminars. Here, you and your fellow students will peer-review and scrutinise each other’s work.

All the teaching is conducted in English.


Employment and Future Prospects

The curriculum is designed to develop capabilities and skills needed for marketing officers and marketing managers in small, medium-sized, and multinational enterprises working with both B2B and B2C. You will be well prepared for a career in the private sector as well as in public or non-profit organisations in diverse, multicultural environments.

The programme will provide you with the skills needed to collect and process information for marketing management decisions and the ability to analyse problems, conduct market analysis, and develop business in new and/or unfamiliar environments. Additionally, the programme will give you a good understanding of central concepts and theories in the field of international marketing and international business.

These skills and training are equally relevant for a career in a company and further studies in higher education such as doctoral studies.

Research/Doctoral studies at MDU

 

EFMD-accreditation

Mälardalen University has attained EFMD accreditation for the Master's programme in International Marketing and the Bachelor’s programme in International Business Management since 2017.

The EFMD Programme Accreditation is an international accreditation system that evaluates business programmes at Bachelor’s and Master’s levels. To become accredited is an indication that the programme maintains high quality and has a good standing from an international perspective in both education and research.

You can read more about the accrediation on EFMD's website External link.

Course overview for programme

Year 1

Business administration

100%

Period 1

Period 2

Period 3

Period 4

format_quote

I like the diversity the university offers in terms of learning material and support as well as the atmosphere in class and between the classmates.

Wissam Abdelnour

Student

Read more

Questions about the programme?

Contact me if you have questions about the programme or want to know more.

Occasions for this programme

Autumn 2022

  • Master's programme in International Marketing

    Scope

    60 credits

    Start

    Autumn 2022 (start 2022-08-29)

    Time and study pace

    1 years (full time)

    Education ordinance

    Second cycle

    Application code

    MDU-43953

    Language

    English

    Study location

    Västerås

    Specific requirements

    A completed Bachelor's degree from an institution of higher education of three years or more, equivalent to at least 180 credits and with a major in the field of Business Administration. A TOEFL test result, minimum score 575 with a TWE score of at least 4.5 (PBT) or 90 with a TWE score of at least 20 (iBT) or an IELTS test result with an overall band score of minimum 6.5 and no band score below 5.5 or equivalent is required.

    Selection

    Work experience/university credits

    Degree

    Magisterexamen

    Tuition fee

    For students outside EU/EEA
    Per installment prior to each semester: 49250 SEK
    Annual tuition fee: 98500 SEK
    Total programme fee: 98500 SEK

     

Study advisor for the programme

Read more

Application and admission

Great that you are interested in Mälardalen University. One of the first questions are often about how and when to apply. That and more will be answered on this and related pages.

Read more

Mälardalen University scholarship programme

Every year Mälardalen University offers a limited numbers of scholarships to students applying for a Master's programme with us as their first choice.

Read more

Chat with our ambassadors

Meet our international student ambassadors and your new buddies.

Read more

Marketing research

In Marketing and strategy, value generation, sustainable competitiveness as well as development and renewal in companies and organisations are studied.

Read more
To top