City images – a collaborative view on city branding
This project aims at studying various images of the city, where Stockholm is the empirical case. Images of a place or a region are not only the result of the deliberate activities of marketing people, but of a number of activities in and around cities, where a number of actors are involved.
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Start
2006-01-01
Main financing
Co-financing
Project manager at MDU
Description of the project
”Marketing” and ”branding” are activities that, from a traditional perspective, are thought of as the activities that marketing people do. But the images of a place or a region is not only the result of the deliberate activities of marketing people, but of a number of activities in and around cities, where a number of actors are involved. This project aims at studying various images of the city, where Stockholm is the empirical case. Where do they come from? How do they emerge? How are they connected? Different kinds of empirical material are used and analyzed: music, fiction, guide books, guided tours, shop owners’ material etc. The results indicate that city images are perfomatively constructed in an ongoing process.
Projektledare:
Anette Hallin, Senior Lecturer in Business Administration with specialization in Organisation, Mälardalen University
Peter Dobers, Professor in Business Administration, Mälardalen University