Innovation and Product Realisation

Digital and Circular Industrial Services

The research group focuses on the initiation, development, and operations of digital and circular industrial services, considering ongoing shifts and issues related to firm and ecosystem levels.


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The group positions the research in the context of Industry 4.0/5.0. It will advance knowledge on business model innovation, capability development, and technology infrastructure and architecture in industrial and business-to-business context, considering “user-centered focus”. Our research considers both technological and managerial aspects in exploiting, integrating, and managing the role of different advance digital technologies such as Industrial Internet-of-Things (IIoT), Artificial Intelligence (AI), Cloud Computing, Block Chain, Augmented reality, and Big data analytics in enabling digital and circular industrial services.

With our research, we will contribute to the theories such as digital servitization, business model innovation, smart production/automation, product-service-software systems, and technology integration or industrialization of new technologies.

The research group investigates the relevant topics in following contexts:

  • Digital and circular services during product usage or product in operations
  • Digital and circular services during the production
  • Digital and circular services at the end-of-life



  • Chirumalla, K., Reyes, L.G., & Toorajipour, R. (2022). Mapping a circular business opportunity in electric vehicle battery value chain: A multi-stakeholder framework to create a win–win–win situation, Journal of Business Research, 145, 569-582.
    https://doi.org/10.1016/j.jbusres.2022.02.070 External link.
    Best paper award in Innovation, Management, and Governance for Sustainable Growth in 14th Academy of Innovation, Entrepreneurship, and Knowledge Conference, 2021.
  • Rad, F.F., Oghazi, P., Palmie, M., Chirumalla, K., Pashkevich, N., & Patel, P.C. (2022). Industry 4.0 and supply chain performance: A systematic literature review of the benefits, challenges, and critical success factors of 11 core technologies, Industrial Marketing Management, 105, 268-293.
  • Toorajipour, R., Chirumalla, K., Parida, V., Johansson, G., Dahlquist, E., & Wallin, E. (2022). Preconditions of Circular Business Model Innovation for the Electric Vehicle Battery Second Life: An Ecosystem Perspective. In: 10th Swedish Production Symposium, 2022, Skövde, Sweden.
    https://ebooks.iospress.nl/volumearticle/59306 External link.
  • Åkesson, J., Sundström, A., Chirumalla, K., & Johansson, G. (2022). Exploring Challenges to Design Product-Service Systems in SMEs – A Case Study. In: 10th Swedish Production Symposium, 2022, Skövde. Best paper award within Integrated Product and Production Development.
    https://ebooks.iospress.nl/volumearticle/59285 External link.
  • Leoni, L. and Chirumalla, K. (2021). Exploring Dynamic Capabilities to Facilitate a Smoother Transition from Servitization to Digital Servitization: A Theoretical Framework. In M. Kohtamäki, T. Baines, R. Rabetino, A. Z. Bigdeli, C. Kowalkowski, R. Oliva, & V. Parida (Eds.), The Palgrave Handbook of Servitization (pp. 165–180). Cham: Palgrave Macmillan.
  • Mostaghel, R. & Chirumalla, K. (2021). Role of customers in circular business models. Journal of Business Research, Vol. 127, 35-44.
  • Vu, F., Rahic, M. and Chirumalla, K. (2020). Exploring second life applications for electric vehicle batteries. In: 9th Swedish Production Symposium, 6-9 October 2020.
  • Chirumalla, K., Emmanuel-Ebikake, O., Leoni, L., Servati, M. (2019). Intra-firm and interfirm challenges in servitization ecosystem: Experiences from five product-centric firms in different industries. In: 22nd International Conference on Engineering Design (ICED), Delft, Netherlands, 05-08 August 2019.
  • Lindhult, E., Chirumalla, K., Pejvak, O. & Parida, V. (2018). Value logics for service innovation – Practice driven implications for servicedominant logic. Service Business, Vol. 12, No. 3, pp. 457-481.
  • Chirumalla, K., Pejvak, O. & Parida, V. (2018). Social media engagement strategy: Investigation of marketing and R&D interfaces in manufacturing industry. Industrial Marketing Management, Vol. 74, pp. 138-149.
  • Chirumalla, K. (2016). Organizing lessons learned practice for product-service innovation. Journal of Business Research, Vol. 69, pp. 4986-4991.

Ongoing research projects

ShiftLabs is an organization dedicated to supporting the adoption and integration of new digital technologies among small and medium-sized manufacturing companies.

Project manager at MDU: Johan Kostela

Main financing: Digital Europe (EU kommissionen)

The project will examine how advanced digital technologies, including the internet of things (IoT), artificial intelligence (AI), cloud computing, and Big Data analytics, can support battery circularity by developing suitable models, methods, and tools.

Project manager at MDU: Koteshwar Chirumalla

Main financing: Knowledge Foundation

The SmartCharg goal is to evaluate the potential of battery circularity approaches for creating supplementary charging solutions for electric vehicles.

Project manager at MDU: Koteshwar Chirumalla

Main financing: Vinnova