Syllabus - Master's programme in International Marketing

Knowledge and Understanding

Upon completion of the programme, students are expected to have given proof of profound
understanding and knowledge of:
- marketing,
- theories and research methods in the field,
- the scientific foundations and professional reality in the area, as well as an understanding
of research in the field, including its development,
- ethical and social aspects within the area of specialization.

Aptitudes and Accomplishments

Upon completion of the programme, students are expected to:
- have given proof of the ability to integrate knowledge, as well as to analyze, interpret and handle complex situations and problems, under time pressure and on the basis of limited information,
- have given proof of the ability to identify and formulate problems independently, and to plan and execute tasks with the help of suitable methods,
- have given proof of the ability to accomplish qualified tasks within given time frames,
- have given proof of the ability to present, in a clear manner and in both speech and writing, their insights and knowledge to an international audience consisting of both specialists and non-specialists,
- have given proof of their ability to carry out independent investigations in their area of specialization,
- have contributed to national and international cooperation between academia, private enterprise, and the public sector.

Ability to Evaluate and Assess

Upon completion of the programme, students are expected to have given proof of:
- the ability to assess the role of marketing from international and global perspectives, with respect to current scientific, social and ethical aspects, and of their awareness of ethical aspects pertaining to research and development within their area of specialization,
- being aware of their own need for knowledge in the field of marketing, and of having taken responsibility for the development of their own knowledge,
- the ability to contribute to the cooperation between different disciplines, subjects and scientific fields, e.g. by showing awareness of the possibilities and limitations of how science can be employed and contribute to the sustainable development of society.

Language of instruction

The language of instruction is English, which means that all teaching is in English, as is all assigned reading.

Contents

International Marketing is a one-year, second-cycle, social-science education in business administration.
The programme comprises courses in business administration corresponding to a total of 60 ECTS credits.

The programme begins with a 15-credit course providing the basics of research methodology and management. It is to give students a basic knowledge of scientific methods and practice in completing a project independently. During the second half of the first semester, there will be in-depth studies of international marketing and strategy.

In the spring, students will study two courses that focus on clients. One course focuses on consumer marketing, primarily from a contemporary perspective. The other course focuses on industrial networks and how companies act within these. The programme will be concluded with students writing an independent degree project worth 15 credits.

In all courses, there are components where the students themselves are expected to search for, assess and present information in the form of reports or similar. Students are further expected to cooperate in groups comprising people from countries other than their own, in order to gain experience of and training in working cross-culturally.

Apart from the first and the last course of the programme, courses run parallel in order to give students more time for reading, as well as a chance to train their skills in planning and prioritizing.

Different forms of examination occur, including individual written exams, as well as written and oral presentations of group work.

Semester 1
Business administration
Introduction to Management and Research Methods,15 credits
Global and Local Marketing Strategies, 7.5 credits
Marketing Issues in an International Context, 7.5 credits

Semester 2
Business administration
Marketing Systems, 7.5 credits
Contemporary Issues in Marketing, 7.5 credits
Master Thesis in Business Administration, 15 credits

Students admitted to the programme through partnership agreements will, in the second semester, study the courses Context Driven Innovation, Innovation and Creativity Management, and Graduation Project in Innovation Management.

Semester 1
Business administration
Introduction to Management and Research Methods,15 credits
Global and Local Marketing Strategies, 7.5 credits
Marketing Issues in an International Context, 7.5 credits

Semester 2
Innovation Technology
Context Driven Innovation, 7.5 credits
Innovation and Creativity Mangement, 7.5 credits
Graduation Project in Innovation Science and Management, 15 credit

Choices within the program

The programme has a fixed curriculum, i.e. does not permit a choice of courses. Students admitted to the International Marketing programme have to write and sign a study plan upon their arrival. Students covered by the agreement with Rangsit University, Bangkok, take the courses in innovation technology during semester 2.

University degree

The programme curriculum has been designed so that students can fulfil the requirements for the following degree:
- Master of Science (60 Credits) in Business Administration with Specialization in International Marketing.

If a programme features elective or optional components, or students choose not to complete a certain course, the choices made can affect their possibilities of fulfilling the degree requirements. For more information about degrees and degree requirements, consult degree ordinance published on the university homepage.

Remarks

For every course offered at the University, the corresponding syllabus specifies, among other things, how the students’ performance is to be assessed in terms of forms of examination and achievable grades. The examination of a course is outlined in the syllabus and to be clarified and complemented with written information at the start of the course. The University has adopted rules and regulations for examinations, and these can be accessed via the University’s home page.