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International Marketing – Master's Programme

Education level CreditsSecond cycle 60 credits

Time1 years full time

Study locationVästerås

This programme provides students with theoretical and practical in-depth knowledge with hands-on skills in International Marketing to build their future in academia, industry or other organisations. Critical thinking and analytical skills are practised in the program to prepare students to create strategies to deal with the fast-growing and changing marketplaces with intense competition.

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Pick semester

Credits

60 credits

Education level

Second cycle

Study pace

full time

Study location

Västerås

Start

2024-09-02

Length

1 years

Teaching form

Normal teaching

Tutoring language

English

Application code

MDU-43953

Selection

Work experience/university credits

Specific requirements

A completed Bachelor's degree from an institution of higher education of three years or more, equivalent to at least 180 credits and with a major in the field of Business Administration. A TOEFL test result, minimum score 575 with a TWE score of at least 4.5 (PBT) or 90 with a TWE score of at least 20 (iBT) or an IELTS test result with an overall band score of minimum 6.5 and no band score below 5.5 or equivalent is required.

Magisterexamen

For students outside EU/EEAPer installment prior to each semester: 49250 SEKAnnual tuition fee: 98500 SEKTotal programme fee: 98500 SEK

Apply for autumn semester 2024, Västerås

Apply for the programme

The Programme

Unlock your potential with our one-year Master’s programme in International Marketing at Mälardalen University. This programme is meticulously designed to deepen your understanding of international marketing management and strategies across diverse markets, equipping you for a successful career in international companies, organisations, or academia.

Our curriculum offers a blend of research-based insights into international markets and marketing, paired with practical knowledge of various business contexts. We prepare you to meet the demands of tomorrow’s international business environment by integrating digitalisation, sustainability, and responsible business practices into our International Marketing framework.

Your journey as an international marketer and business specialist begins in our classrooms. Here, you will engage with leading researchers and collaborate with peers from around the world, honing the skills necessary for a thriving international career.

To ensure a comprehensive learning experience, you will be assessed through a combination of written exams, active participation in seminars, workshops, simulations, and projects. These activities will involve multiple written and oral presentations, fostering a dynamic and interactive educational environment.

All instruction is conducted in English, preparing you for the international stage.

Employment and Future Prospects

Graduates of the programme are employed within a range of different areas and hold positions related to the area of international markets and marketing (both in Business and Academia). The programme’s design and pedagogical approach is designed to include a lifelong learning mindset, and the skills and understanding of how to continuously relate to and integrate research-based knowledge into business practice and vice versa. The goal is to prepare students with capacities to pursue a career in international business and/or academia, within the field of international markets and marketing.

During the programme, you develop the capabilities and skills needed for positions in small, medium-sized, and multinational enterprises working with B2B and/or B2C. You will be well prepared for a career in the private sector as well as in public or non-profit organisations in diverse, multicultural environments.

The programme will provide you with the skills needed to collect data and process information for marketing management decisions, as well as the ability to structure and analyse problems, conduct market analyses, and develop business ventures in new and/or unfamiliar environments. These skills and comptences are equally relevant for a career in a company and further studies in higher education, such as doctoral studies.

Research/Doctoral studies at MDU

Opportunities offered to kick-start your career path:

  • EFMD career fairs where you have the opportunity to connect with employers and companies around the globe. These events include industry speakers, masterclasses, inspiring keynotes, and top leading employers looking to hire students and recent graduates.
  • EFMD career portal, where you can apply for a work placement or a job abroad. Additionally, this portal provides a Career planning and Assessments Center that helps you along your career journey.
  • MDU Mentor program where you can develop your ideas, plan your career path, get advice on CV writing, and prepare for life after your degree.
  • Programmes' customized career services, where suitable job vacancies from your desired markets are shared.
  • Alumni talks and panels during the programme, where you get an insight on future career outlooks
  • MDU Business developers at Idealab
    • Business start-up program, where you can develop your business ideas and get help and consultation to start your own business and expand your network
    • E-commerce start-up program, where you learn how to create, launch, and market your digital channel and e-commerce platform.

EFMD-accreditation

Mälardalen University has attained EFMD accreditation for the Master's programme in International Marketing and the Bachelor's programme in International Business Management since 2017.

The EFMD Programme Accreditation is an international accreditation system that evaluates business programmes at Bachelor's and Master's levels. To be awarded this accreditation is quality assurance that the programme maintains high quality and has a good standing from an international perspective in both education and research.

You can read more about the accrediation on EFMD's website External link.

Application and admission

Read more about how and when to apply for the programme.

Application and admission

Programme structure and content

Here you can see how the program’s content is divided into different subjects and which courses you will take each year of the program. If you study full-time, you will take 30 credits (hp) per semester. Some courses within a program may be mandatory, while others may be elective.

This is a preliminary content of the program. Courses and subjects may be subject to change.

  • Business administration

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    Student interview

    "The programme gave me valuable skills for my future life"

    – From MDU, I will not only take the knowledge and skills acquired during my studies but also the friendships, memories and personal growth that I have experienced, says Sara Odzic, a former student of International Business Management (IBM) and the Master's Programme in International Marketing (IM).

    Read more

    Contact us

    Contact a study advisor

    For questions about prior knowledge, entry requirements and the application procedure, please contact ESTstudievagledning@mdu.se

    Andreas Pajuvirta

    Can answer questions about the set-up and content of the programme.

    Phone number +46214806980 E-mail address andreas.pajuvirta@mdu.se