International Marketing – Master's Programme
fiber_manual_recordEducation level CreditsSecond cycle 60 credits
access_timeTime1 years full-time
location_onStudy locationVästerås
Ready to take the next step in your business journey? The one-year Master’s Programme in International Marketing combines research-based learning with practical experience. You will study in an international environment, work with real business cases, and develop the skills and confidence to thrive in global organisations or pursue further academic studies.
Pick location
Pick semester
Credits
60 credits
Education level
Second cycle
Study pace
Full-time
Study location
Västerås
Start
2026-08-31
Length
1 years
Teaching form
Normal teaching
Tutoring language
English
Application code
MDU-49004
Selection
Work experience/university credits
Requirements
A completed Bachelor's degree from an institution of higher education of three years or more, equivalent to at least 180 credits and with a major in the field of Business Administration. In addition English course 6 or English level 2 or a TOEFL test result, minimum score 575 with a TWE score of at least 4.5 (PBT) or 90 with a TWE score of at least 20 (iBT) or an IELTS test result with an overall band score of minimum 6.5 and no band score below 5.5 or equivalent is required.
Course overview
Tuition fee
For students outside EU/EEA
Per installment prior to each semester: null SEK
Annual tuition fee: 100000 SEK
Total programme fee: 100000 SEK
Apply autumn semester 2026, Västerås
About The Master's Programme in International Marketing
The one-year Master’s Programme in International Marketing is designed for students aiming to build a career in international business. The programme blends academic depth with practical application, equipping you with the tools to understand, analyse, and manage marketing across international markets.
Teaching is closely linked to faculty research. Case studies and ongoing research projects are integrated into classroom activities, demonstrating how academic insights can inform business practice in tangible ways.
Learning is highly interactive. Through workshops, simulations, problem-solving exercises, and business cases, you will develop teamwork and analytical skills while tackling real-world challenges.
An international learning environment is central to the experience. You will study alongside classmates from different countries, collaborate with partner universities, and gain insights from alumni and guest speakers with professional experience in international organisations.
By combining research-based teaching, practical learning, and international collaboration, the programme helps you build both the knowledge and confidence required to succeed in international marketing and adapt to the challenges of an evolving global business landscape.
Why choose this programme?
- EFMD Accredited: International recognition of quality.
- International Opportunities: An international classroom with students from diverse backgrounds, cross-border collaborations, and the option of a double degree with EDC Paris, including a 30-credit internship abroad.
- Industry Connections: MDU is located within a dynamic industrial region, offering opportunities to engage with companies and organisations such as ABB, Volvo CE, and Eskilstuna Municipality through live cases, thesis projects, and guest lectures.
- Research-based learning: Courses are informed by the latest faculty research, ensuring that the knowledge you gain is current and relevant.
- Career and start-up support: Access to EFMD career fairs and portal, the MDU mentor programme, and start-up incubators to help you take the next step.
- Location advantage: Study in Västerås, a city with strong industrial links and close proximity to Stockholm.
Future and career
Graduates of the programme are well prepared for careers in:
- International marketing and business development
- Multinational enterprises, SMEs, NGOs, and public organisations
- Further studies at doctoral level
The programme develops skills that enable you to:
- Analyse and navigate complex international markets
- Collect and interpret data for marketing decisions
- Work effectively in multicultural teams
- Apply research-based knowledge to business practice
It also fosters a mindset of lifelong learning, helping graduates adapt to an ever-changing job market.
Research and doctoral studies at MDU
The programme provides a solid foundation in research methodology and analytical skills, preparing students for doctoral studies. You will gain experience in designing and evaluating studies that address challenges in international marketing and management.
Research/Doctoral studies at MDU
Opportunities offered to kick-start your career path:
- EFMD career fairs & portal – Connect with international employers and explore placements and job opportunities abroad.
- Start-up and e-commerce incubator – Support for developing and testing business ideas.
- Alumni talks and panels – Insights into future career opportunities from former students.
EFMD-accreditation
The Master’s Programme in International Marketing has been EFMD accredited since 2017. This international accreditation confirms that the programme meets rigorous standards in both education and research.
You can read more about the accrediation on EFMD's website External link.
Application and admission
Read more about how and when to apply for the programme.
Programme structure and content
Here you can see how the program’s content is divided into different subjects and which courses you will take each year of the program. If you study full-time, you will take 30 credits (hp) per semester. Some courses within a program may be mandatory, while others may be elective.
This is a preliminary content of the program. Courses and subjects may be subject to change.
Student interview
"The programme gave me valuable skills for my future life"
– From MDU, I will not only take the knowledge and skills acquired during my studies but also the friendships, memories and personal growth that I have experienced, says Sara Odzic, a former student of International Business Management (IBM) and the Master's Programme in International Marketing (IM).