Consumption, Markets and Culture
This course explores consumption as a cultural and social phenomenon, emphasizing how marketplace practices are embedded within systems of meaning and identity construction. Drawing on key frameworks in consumer culture theory, students critically examine how global market structures and corporate strategies co-create consumer lifestyles, symbolic value, and brand narratives. The course emphasizes the interplay between consumers’ identity projects and firms’ marketing practices, highlighting how cultural logics shape and are shaped by consumption. Ethical and societal implications of marketing are addressed through a critical lens, particularly in relation to identity-driven consumption and the reproduction of cultural norms.
Occasions for this course
Autumn semester 2026
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Scope
7.5 credits
Time
2026-11-09 - 2027-01-17 (part time 50%)
Education level
Second cycle
Course type
Freestanding course
Application code
MDU-10458
Language
English
Study location
Västerås
Course syllabus & literature
See course syllabus and literature list (FOA347)Specific requirements
A completed Bachelor’s degree from an institution of higher education of three years or more, equivalent to at least 180 credits and with a major in the field of Business Administration. In addition Swedish course 3 or Swedish level 3 and English course 6 or English level 2 are required. For courses given entirely in English exemption is made from the requirement in Swedish course 3 or Swedish level 3.
Selection
University credits