Text

International Sports Marketing

  • Credits 7.5  credits
  • Education level First cycle
  • Study location Distance with no obligatory meetings
  • Course code FOA023
  • Main area Business Administration

Are you interested in how sports and international business intersect?

This distance course in international sports marketing provides a scientifically grounded understanding of strategies in the field. The course discusses the impact of sports marketing on various stakeholders, including supporters, sports clubs, and other businesses. It also focuses on marketers' responsibility to balance commercial goals with ethical considerations. Through flexible online lessons and discussions, you will gain insights and tools to understand the complexities of sports marketing, whether you are interested in sports, marketing, or business development.

Welcome to enroll! 

Occasions for this course

Spring semester 2026

  • Spring semester 2026

    Scope

    7.5 credits

    Time

    2026-01-19 - 2026-06-07 (part time 25%)

    Education level

    First cycle

    Course type

    Freestanding course

    Application code

    MDU-13021

    Language

    English

    Study location

    Independent of location

    Teaching form

    Distance learning
    Number of mandatory occasions including examination: 0
    Number of other physical occasions: 0

    Course syllabus & literature

    See course plan and literature list (FOA023)

    Selection

    Upper secondary (high school) grades, Swedish Scholastic Aptitude Test, University credits