Text

Course syllabus - Introductory course in marketing

Scope

7.5 credits

Course code

FOA022

Valid from

Autumn semester 2025

Education level

First cycle

Progressive Specialisation

G1N (First cycle, has only upper-secondary level entry requirements)

Main area(s)

Business Administration

Organisation

School of Business, Society and Engineering

Ratified

2025-01-16

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2025-05-15
    • Latest update: 2025-05-27

    Books

    Sundström, Malin

    Strategisk marknadsföring: navigera med framgång

    ISBN: 9789144179346

    LIBRIS-ID: tc9sjfz3r8vk9lbc

    Upplaga 1, Lund, Studentlitteratur, 272 sidor

    Mandatory

    Articles

    Information om artiklar som studenten själv kan söka fram tillkommer under kursens gång.

Grade

Excellent (A), Very good (B), Good (C), Satisfactory (D), Sufficient (E), Insufficient, complementary work possible (Fx), Insufficient (F)