Text

Course syllabus - Practical Marketing - What, How and Why

Scope

15.0 credits

Course code

FOA135

Valid from

Autumn semester 2015

Education level

First cycle

Progressive Specialisation

G1F (First cycle, has less than 60 credits in first-cycle course/s as entry requirements)

Main area(s)

Business Administration

School

School of Business, Society and Engineering

Ratified

2015-02-04

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2015-08-10
    • Latest update: 2025-05-27

    Books

    Dahlén, Micael

    Marknadsförarens nya regelbok: varumärken, reklam och media i nytt ljus

    ISBN: 91-47-07247-4 (inb.) : 397:00

    LIBRIS-ID: 8875075

    1. uppl., Malmö, Liber ekonomi, 141 s.

    Other materials

    Artiklar kommer även att användas enligt lärarens instruktioner.

    Akademin för ekonomi, samhälle och teknik,

Grade

Three-grade scale