Text

Course syllabus - Markets, the Growth of Firms and Marketing

Scope

7.5 credits

Course code

FOA312

Valid from

Autumn semester 2015

Education level

Second cycle

Progressive Specialisation

A1F (Second cycle, has second-cycle course/s as entry requirements)

Main area(s)

Business Administration

School

School of Business, Society and Engineering

Ratified

2015-02-04

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2016-10-17
    • Latest update: 2025-05-27

    Books

    Penrose, Edith Tilton.

    The theory of the growth of the firm

    ISBN: 9780191570360 (electronic bk.)

    LIBRIS-ID: 12133329

    4th ed., rev. ed., Oxford, Oxford University Press, 1 online resource (xlix, 249 p.)

    Articles

    Menrad, K.

    Market and marketing of functional food in Europe

    Journal of food engineering,

    Casson, M.; Wadeson, N.

    The Discovery of Opportunities: Extending the Economic Theory of the Entrepreneur, volym 28

    Small Business Economics,

    Hofer, K.M.

    International brand promotion standardization and performance

    Management Research Review,

    Badot, O.; Cova, B.

    The myopia of new marketing panaceas: the case for rebuilding our discipline

    Journal of Marketing Management,

    Coase, R. H.

    The Nature of the Firm, Economica

    Economica, New Series,

    Studenten ska själv hitta och läsa 10 vetenskapliga artiklar under kursens gång

    -,

Grade

Three-grade scale