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Course syllabus - Advanced Marketing

Scope

7.5 credits

Course code

FOA311

Valid from

Autumn semester 2015

Education level

Second cycle

Progressive Specialisation

A1N (Second cycle, has only first-cycle course/s as entry requirements)

Main area(s)

Business Administration

School

School of Business, Society and Engineering

Ratified

2015-02-04

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2015-06-09
    • Latest update: 2025-05-27

    Books

    Sheth, Jagdish N.; Gardner, David M.; Garrett, Dennis E.

    Marketing theory: evolution and evaluation

    ISBN: 0-471-63527-8

    LIBRIS-ID: 4978636

    New York, Wiley, xi, 231 s.

Grade

Three-grade scale