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Course syllabus - Relationship Marketing - More Than Just a Loyalty Program

Scope

1.5 credits

Course code

FOA812

Valid from

Spring semester 2016

Education level

First cycle

Progressive Specialisation

G1F (First cycle, has less than 60 credits in first-cycle course/s as entry requirements)

Main area(s)

Business Administration

School

School of Business, Society and Engineering

Ratified

2014-10-16

Revised

2016-03-03

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2016-03-03
    • Latest update: 2025-05-27

    Books

    Gummesson, Evert

    Relationsmarknadsföring: från 4 P till 30 R

    ISBN: 91-47-06397-1

    LIBRIS-ID: 8392832

    3., rev. uppl., Malmö, Liber ekonomi, 383 s.

Grade

Two-grade scale