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Course syllabus - Creative Communication - So You Can Reach Through the Media Noise

Scope

1.5 credits

Course code

FOA811

Valid from

Spring semester 2016

Education level

First cycle

Progressive Specialisation

G1F (First cycle, has less than 60 credits in first-cycle course/s as entry requirements)

Main area(s)

Business Administration

School

School of Business, Society and Engineering

Ratified

2014-10-16

Revised

2016-02-29

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2016-03-08
    • Latest update: 2025-05-27

    Books

    Dahlén, Micael

    Marknadsförarens nya regelbok: varumärken, reklam och media i nytt ljus

    ISBN: 91-47-07247-4 (inb.) : 397:00

    LIBRIS-ID: 8875075

    1. uppl., Malmö, Liber ekonomi, 141 s.

Grade

Two-grade scale