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Course syllabus - Consumer Behaviour

Scope

7.5 credits

Course code

FOA178

Valid from

Autumn semester 2026

Education level

First cycle

Progressive Specialisation

G1F (First cycle, has less than 60 credits in first-cycle course/s as entry requirements)

Main area(s)

Business Administration

Organisation

Department of Business and Mathematics

Ratified

2020-06-25

Revised

2025-11-03

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2023-06-21
    • Latest update: 2025-05-27

    Books

    Evans, Martin; Jamal, Ahmad; Foxall, Gordon R.

    Consumer behaviour

    ISBN: 9780470994658

    LIBRIS-ID: 11453059

    2. ed., Chichester, John Wiley, xv, 560 s.

    Other materials

    Articles will be available in Canvas

    Till en av inlämningsuppgifterna i kursen skall studenterna se en film. Mer information om detta finns i den detaljerade studiehandledningen.

    For one of the assignments in the course the students will watch a movie. More information about this will be found in the detailed course handbook.

    Akademin för ekonomi, samhälle och teknik,

Objectives

The aim of the course is to provide the student with basic and central knowledge, in order to increase the understanding, of consumer behavior and corporate influence on the individual in different situations. The aim is also to highlight current issues regarding ethics, gender and sustainability.
The practical application aims to create the conditions for the student to further develop his / her ability regarding: oral and written presentations; information search, critical review of information, literature and other material.

Learning outcomes

After completing the course, students should be able to:

  1. explain and understand the meaning of basic concepts, theories and models in the field of consumer behavior;
  2. describe issues, problems and possible solutions regarding ethics, gender and sustainability in the subject area of consumer behavior;
  3. describe, analyze and make conclusions about how people in the environment act in different purchasing behavior situations;
  4. constructively review and provide collegial responses to other students' assignments and present oral and written arguments in an
    objective, linguistically correct and reliable manner;
  5. demonstrate skills and abilities to independently plan, execute and report tasks, both individually as well as in groups.

Course content

The course deals with concepts, models and theories in the contemporary field of consumer behavior and provides perspectives and tools for practical application as well as theoretical analysis. The course is based on flexible learning through individual and group assignments.

Specific requirements

22,5 credits in Business Administration and English 6 or English level 2 or equivalent.

Examination

Individual assignment (INL1), 3hp, grade A-F (covers learning outcomes 1, 2, 4, 5)
Group assignment (GRU1), 3hp, grade A-F (covers learning outcomes 1, 3, 4, 5)
Individual online-exam (HEM1), 1,5hp, grade A-F (covers learning outcome 1)

A student who has a certificate from MDU regarding disability study support, can request adaptions for the examination. It is the examiner who takes decisions on any adaptions, based on the certificate and other conditions.

Grade

AF-skala

Interim Regulations and Other Regulations

The course overlaps 7,5 credits with the previous courses in consumer behavior, EFO0203, FÖA107 and FOA107.