Text

Course syllabus - Market Research - To What End Should We Start, and How Shall We Do?

Scope

1.5 credits

Course code

FOA800

Valid from

Spring semester 2016

Education level

First cycle

Progressive Specialisation

G1F (First cycle, has less than 60 credits in first-cycle course/s as entry requirements)

Main area(s)

Business Administration

School

School of Business, Society and Engineering

Ratified

2014-10-16

Revised

2016-03-03

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2016-03-03
    • Latest update: 2025-05-27

    Books

    Christensen, Lars

    Marknadsundersökning: en handbok

    ISBN: 9789144055299

    LIBRIS-ID: 11799010

    3., [uppdaterade] uppl., Lund, Studentlitteratur, 360 s.

Grade

Two-grade scale