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Course syllabus - Services Marketing

Scope

7.5 credits

Course code

FOA192

Valid from

Autumn semester 2026

Education level

First cycle

Progressive Specialisation

G1F (First cycle, has less than 60 credits in first-cycle course/s as entry requirements)

Main area(s)

Business Administration

Organisation

Department of Business and Mathematics

Ratified

2021-06-22

Revised

2025-11-03

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2023-05-16
    • Latest update: 2025-05-27

    Books

    Wirtz, J; Lovelock, C; Chew, P

    Essentials of Services Marketing

    ISBN: 9781292425191

    Pearson, 4th Edition,

Grade

Pass with distinction (VG), Pass (G), Fail (U)