Text

Course syllabus - Marketing - Introduction

Scope

7.5 credits

Course code

FOA828

Valid from

Autumn semester 2026

Education level

First cycle

Progressive Specialisation

G1N (First cycle, has only upper-secondary level entry requirements)

Main area(s)

Business Administration

Organisation

Department of Business and Mathematics

Ratified

2020-04-07

Revised

2025-11-03

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2020-04-07
    • Latest update: 2025-05-27

    Books

    Mossberg, Lena; Sundström, Malin

    Marknadsföringsboken

    ISBN: 978-91-44-05618-0 (inb.)

    LIBRIS-ID: 12129942

    URL: Ytterligare material

    1. uppl., Lund, Studentlitteratur, 394 s.

    Björklund, Maria; Paulsson, Ulf

    Seminarieboken: att skriva, presentera och opponera

    Referensbok. Används med fördel vid PM-skrivande. Examineras ej.

    ISBN: 91-44-04125-X : 298:00

    LIBRIS-ID: 8953765

    Lund, Studentlitteratur, 138 s.

Requirements

Basic eligibility

Examination

Assignment, 1 credits, marks Pass (G)
Group project, 3 credits, marks Pass (G)
Individual home examination, 3.5 credits, marks Pass (G) or Pass with distinction (VG)

A student who has a certificate from MDU regarding disability study support, can request adaptions for the examination. It is the examiner who takes decisions on any adaptions, based on the certificate and other conditions.

Grade

Three-grade scale