Text

Course syllabus - Marketing - Introduction

Scope

7.5 credits

Course code

FOA196

Valid from

Autumn semester 2022

Education level

First cycle

Progressive Specialisation

G1N (First cycle, has only upper-secondary level entry requirements)

Main area(s)

Business Administration

Organisation

School of Business, Society and Engineering

Ratified

2021-12-20

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2025-04-01
    • Latest update: 2025-05-27

    Books

    Parment, Anders

    Marknadsföring

    ISBN: 9789144155876

    LIBRIS-ID: zhtv720twzl8c82p

    Fjärde upplagan, Lund, Studentlitteratur, 571 sidor

    Mandatory

    Web Addresses

    URL: APA manual

    Mandatory

Requirements

Basic eligibility

Examination

Home examination (HEM1), 3.5 credits, marks Pass (G) or Pass with distinction (VG) (Learning outcomes 1-5)
Written assignment (INL1), 1 credits, marks Pass (G) (Learning outcome 1)
Group project (GRU1), 3 credits, marks Pass (G) (Learning outcomes 3-7)

A student who has a certificate from MDU regarding disability study support, can request adaptions for the examination. It is the examiner who takes decisions on any adaptions, based on the certificate and other conditions.

Grade

Three-grade scale