Course syllabus - Strategy and International Marketing

Objectives

The purpose of this course is to give students an overview of the different international environments that a company operates in and provide tools to deal with the issues that arise in the company's international contexts. This includes understanding of how companies handle local and global marketing strategies, how they organize their internal operations, and how they use strategy to compete in global and local markets.

Learning outcomes

After completion of the course the student should be able to:
Evaluate options regarding market analysis and a corporate strategies for entry into international markets

• Implement analysis of a country's national competitive advantages concerning related and supporting industries, terms of factors, demand, business structure, strategy and competition
• Develop a marketing plan based on appropriate theories and models from the literature and other collected and reviewed material
• Make judgments based on incomplete information regarding a company's political, economic, cultural and technological environment
• Collaborate with colleagues and actively contribute to solving tasks
• Communicate and present (orally and in writing) conclusions and methods to an international audience of both specialists and non-specialists
• Reviewing and providing feedback on other students' work, and argue and discuss about their own contribution in the learning activities

Course content

The course provides an international and cultural perspectives on management and marketing where we discuss and analyze the political, economic, cultural and technological environment. The course provides a broad view of the multinational corporation and its global and local environment. A company operating in a global market must be able to implement and manage their marketing strategies effectively in order to be able to organize their activities so that it can be competitive in global and local markets. Part of the course is to create models to solve marketing problems in an international environment and to study a company's approach to internationalization.

Specific requirements

Degree of Bachelor of at least 180 credits of which at least 90 credits of progressive specialization in Business Administration.

In addition Swedish course 3 or Swedish level 3 and English course 6 or English level 2 are required. For courses given entirely in English exemption is made from the requirement in Swedish course 3 or Swedish level 3.

Examination

Assignment (INL1), Assignment submitted directly related to the seminars, 1 credit, grade Excellent (A), Very good (B), Good (C), Satisfactory (D), Sufficient (E), Insufficient, complementary work possible (Fx), Insufficient (F)
Seminar (SEM1), 4 credits, grade Excellent (A), Very good (B), Good (C), Satisfactory (D), Sufficient (E), Insufficient, complementary work possible (Fx), Insufficient (F)
Written exam (TEN1), 5 credits, grade Excellent (A), Very good (B), Good (C), Satisfactory (D), Sufficient (E), Insufficient (F)
Project (PRO1), 5 credits, grade Excellent (A), Very good (B), Good (C), Satisfactory (D), Sufficient (E), Insufficient, complementary work possible (Fx), Insufficient (F)

Active participation in seminars is required.
The project will be presented orally and in writing in two steps. The grade includes opposition.
The final grade is calculated as an average of all the parts of the course. All parts must be completed in order to receive a grade.

A student who has a certificate from MDU regarding disability study support, can request adaptions for the examination. It is the examiner who takes decisions on any adaptions, based on the certificate and other conditions.

Grade

AF-skala

Interim Regulations and Other Regulations

The course overlaps 7,5 credits with EFO215 Marketing Issues in an International Context, 7,5 credits with EFO216 Global and Local Marketing Strategies and with FOA308 15 credits with Strategy and International Marketing.