Text

Course syllabus - Introductory course in marketing

Scope

7.5 credits

Course code

FOA022

Valid from

Autumn semester 2026

Education level

First cycle

Progressive Specialisation

G1N (First cycle, has only upper-secondary level entry requirements)

Main area(s)

Business Administration

Organisation

Department of Business and Mathematics

Ratified

2025-01-16

Revised

2025-11-03

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2025-05-15
    • Latest update: 2025-05-27

    Books

    Sundström, Malin

    Strategisk marknadsföring: navigera med framgång

    ISBN: 9789144179346

    LIBRIS-ID: tc9sjfz3r8vk9lbc

    Upplaga 1, Lund, Studentlitteratur, 272 sidor

    Mandatory

    Articles

    Information om artiklar som studenten själv kan söka fram tillkommer under kursens gång.

Grade

AF-skala