Text

Course syllabus - Marketing 2

Scope

22.5 credits

Course code

FOA190

Valid from

Autumn semester 2021

Education level

First cycle

Progressive Specialisation

G1F (First cycle, has less than 60 credits in first-cycle course/s as entry requirements)

Main area(s)

Business Administration

School

School of Business, Society and Engineering

Ratified

2021-01-22

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2022-06-22
    • Latest update: 2025-05-27

    Books

    Sethna, Zubin; Blythe, Jim

    Consumer behaviour

    ISBN: 9781526450005

    LIBRIS-ID: 09hxvh2lx8fd9gz4

    4th edition, Los Angeles, SAGE, xxiii, 549 pages

    Mandatory

    Reference literature

    Dahlén, Micael; Lange, Fredrik; Rosengren, Sara

    Optimal marknadskommunikation

    ISBN: 978-91-47-11203-6

    LIBRIS-ID: 19868273

    3. uppl., Stockholm, Liber, 514 s.

    Other materials

    Artiklar kommer att finnas tillgängliga i Canvas

Grade

AF-skala