Text

Course syllabus - Personal contact and social relations in marketing

Scope

7.5 credits

Course code

FOA007

Valid from

Spring semester 2024

Education level

First cycle

Progressive Specialisation

G1F (First cycle, has less than 60 credits in first-cycle course/s as entry requirements)

Main area(s)

Business Administration

School

School of Business, Society and Engineering

Ratified

2023-06-29

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2023-11-23
    • Latest update: 2025-05-27

    Books

    Sinek, Simon

    Start with why: how great leaders inspire everyone to take action

    It is possible to use all editions

    ISBN: 9781591842804

    LIBRIS-ID: 11895100

    URL: Link

    New York, Portfolio/Penguin, x, 246 p.

    Mandatory

    Articles

    Liu, Wenlin; Sidhu, Anupree; A.M, Beacom; Valente, T.M

    Social Network Theory. The International Encyclopedia of Media effects.

    Granovetter, Mark. 1973. The Strength of Weak Ties. American Journal of Sociology. Vol 78. No 6. Pp 1360-1380,

    Mandatory

Grade

AF-skala