Text

Course syllabus - International Marketing

Scope

15.0 credits

Course code

EFO253

Valid from

Autumn semester 2016

Education level

First cycle

Progressive Specialisation

G2F (First cycle, has at least 60 credits in first-cycle course/s as entry requirements)

Main area(s)

Business Administration

School

School of Business, Society and Engineering

Ratified

2013-02-01

Revised

2016-01-28

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2019-10-17
    • Latest update: 2025-05-27

    Articles

    Anastasiadou, E., Lindh, C. and Vasse, T.,

    Are consumers international? A study of CSR, Cross-Border Shopping Commitment and Purchase Intent among Online Consumers

    Journal of global marketing,

    Bartlett, C.A; Ghoshal, S

    What is a global manager?

    Harvard Business Review, Vol. 70 No. 5.,

    Casson, M; Da Silva Lopez, T

    Entrepreneurship and the Development of Global Brands

    Business History Review, Vol. 81 No. 4,

    Chetty, S; Johanson, M; Martin, O.M

    Speed of internationalization: Conceptualization, measurement and validation

    Journal of World Business, 49(4),

    Chetty, Sylvie; Campbell-Hunt, Colin

    A strategic approach to internationalization: a traditional versus a born-global approach.

    Journal of International Marketing 12, no. 1,

    Ghemawat, P

    Globalization in the age of Trump

    Harvard Business Review, 95 (4),

    Holzmüller, H.H; Stöttinger, B

    International marketing managers' cultural sensitivity: relevance, training requirements and a pragmatic training concept

    International Business Review, 10(6),

    Johanson, J; Vahlne, J-E

    The Internationalization Process of the Firm - A Model of Knowledge Development and Increasing Foreign Market Commitments

    Journal of International Business Studies,

    Johnstone, L; Lindh, C

    The sustainability-age dilemma: A theory of (un)planned behavior via influencers

    Journal of Consumer Marketing, 17(1).,

    Levitt, T

    The globalization of markets

    Readings in international business: a decision approach,

    Murphy, P. E

    Character and virtue ethics in international marketing: An agenda for managers, researchers and educators

    Journal of Business Ethics, 18(1),

    Safari, A; Thilenius, P; Hadjikhani, A

    The Impact of Psychic Distance on Consumers' Behavior in International Online Purchasing

    Journal of International Consumer Marketing Vol. 25 No. 4,

Objectives

The purpose of the course is to give the student an overview of the international environment a company acts within and provide tools to handle marketing questions a company can might face in an international context.
Another purpose is to develop the students' personal ability in terms of oral and written presentations, critical and analytical thinking, information search, reviewing information, literature and other material, as well as group work.
An overall purpose is to stimulate an interactive study environment to,
- increase the exchange of values and thoughts,
- give the student an insight in different ways of living and also:
- give the student the possibility to develop a comprehensive understanding of different cultures.

Learning outcomes

After the course the student should be able to:
- orally and in writing describe the practical and theoretical characteristics of different international markets and related marketing issues;
- demonstrate the ability to integrate knowledge and handle complex information when he/she evaluates different alternatives about market analysis and a company's strategies for entering and/or ongoing operations on international markets.
- carry out a market plan based on appropriate theories and models from the course literature and other collected and reviewed information;
- formulate judgments and make evaluations based on incomplete data concerning a company's political, economical, cultural and technological environment;
- show that he/she can communicate and present (orally and in writing) conclusions, underpinnings and methods (on the above mentioned learning outcomes), to specialist and non-specialist international audiences clearly and unambiguously;
- peer-review and give collegial response on other students' work and argue for and discuss his/her own contribution in each learning activity, and;
- study in a manner that is highly self-directed and autonomous, which means that the student is expected to take responsibility for his/her own studies, and also indirectly for other students' learning and development by taking an active role in the different learning activities during the course.

Course content

The course gives an international and a cultural perspective on management and marketing where we discuss and analyze the political, economical, cultural and technological environment. We also take into consideration who the state and surrounding business life have an effect on a company. One part of the course is to create models to solve marketing problems in an international environment.
The course is also about critically applying the collected information from different learning activities that relates to the practical skills you need as a marketer in different international contexts. The tasks will be based on case studies where different companies marketing strategies are explored and analyzed thoroughly.

One important part is to provide skills in analyzing scientific articles and also to increase the ability to perform presentations in oral and writing. One important element is the practice of communicative abilities and letting the student develop the ability to connect theories and models with practical tasks for his/her future working career.

Specific requirements

Business Administration 60 credits with progression. At least 45 credits must be completed by course start. Of theese, 15 credits must be on level G1F. In addition English course B/English course 6 is required.
Foreign students are required to submit a test of English equivalent to a TOEFL test result of at least 575 with TWE score 4.5 (PBT) or 90 with TWE score 20 (iBT) or an IELTS test score for academic purposes with an overall band score of 6.5 and no band score below 5.5. The test is mandatory for all applicants except for those from Australia, Canada, Ireland, New Zealand, Great Britain and the USA.

Examination

Project (PRO1), 5 credits, marks Pass (G) or Pass with distinction (VG)
Written examination (HEM1), 5 credits, marks Pass (G) or Pass with distinction (VG)
Seminar activity (SEM1), 5 credits, marks Pass (G) or Pass with distinction (VG)

A student who has a certificate from MDU regarding a disability has the opportunity to submit a request for supportive measures during written examinations or other forms of examination, in accordance with the Rules and Regulations for Examinations at First-cycle and Second-cycle Level at Mälardalen University (2020/1655). It is the examiner who takes decisions on any supportive measures, based on what kind of certificate is issued, and in that case which measures are to be applied.

Suspicions of attempting to deceive in examinations (cheating) are reported to the Vice-Chancellor, in accordance with the Higher Education Ordinance, and are examined by the University’s Disciplinary Board. If the Disciplinary Board considers the student to be guilty of a disciplinary offence, the Board will take a decision on disciplinary action, which will be a warning or suspension.

Grade

Three-grade scale