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Course syllabus - Marketing Management

Scope

7.5 credits

Course code

FOA164

Valid from

Autumn semester 2020

Education level

First cycle

Progressive Specialisation

G1N (First cycle, has only upper-secondary level entry requirements)

Main area(s)

Business Administration

Organisation

School of Business, Society and Engineering

Ratified

2020-01-26

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

Objectives

The purpose with the course is that the student shall:

  • understand marketing and be able to describe its dominant theories and perspectives.
  • understand the established marketing theories, its models and concepts, as well as their origin.
  • be given an overview of late alternative marketing theory, models, and concepts and how they affect the marketing vocabulary and marketing practice.
  • apply the marketing knowledge in marketing activities.
  • get experience of academic work in a group setting that entails writing, critical thinking, and peer reviews.

Learning outcomes

After completion of the course, the student should be able to:

  1. describe fundamental marketing theories, models, and concepts.
  2. apply these marketing concepts to analyze contemporary marketing phenomena.
  3. manage to elaborate different marketing theories' applicability.
  4. identify late alternative marketing theories and explain how they affect current marketing practice.
  5. apply the fundamental marketing theories in conjunction with other contemporary management and societal phenomena (as e.g., globalization, digitalization, and challenges within ethics, responsibility, and sustainability).

Course content

The course is introduced with lectures and the students own study of different course materials where:

  • Core marketing concepts are presented.
  • The historical development of marketing (including previous research and practice) is described.
  • Alternative perspectives on marketing are presented.
  • The marketing topic is elaborated based on other current developments (as e.g., digitalization, globalization, and corporate social responsibility).

    This is followed by seminars and other ways of student-driven interaction where the participants:
  • Get to use their new marketing knowledge to analyze contemporary markets.
  • Select an individual topic to examine deeper - and later on present their findings both verbally and in text.
  • Review and reflect upon peer student material and presentations following de facto academic practice.

Specific requirements

English B.

Examination

Examination (TEN1), 3 credits, grade Excellent (A), Very good (B), Good (C), Satisfactory (D), Sufficient (E), Insufficient, complementary work possible (Fx), Insufficient (F) (learning outcomes 1, 3-4).
Seminar (SEM1), 3 credits, grade Excellent (A), Very good (B), Good (C), Satisfactory (D), Sufficient (E), Insufficient, complementary work possible (Fx), Insufficient (F) (learning outcomes 2-5).
Assignment (INL1), 1,5 credits, grade Excellent (A), Very good (B), Good (C), Satisfactory (D), Sufficient (E), Insufficient, complementary work possible (Fx), Insufficient (F) (learning outcomes 1-3, 5)

A student who has a certificate from MDU regarding disability study support, can request adaptions for the examination. It is the examiner who takes decisions on any adaptions, based on the certificate and other conditions.

Grade

Excellent (A), Very good (B), Good (C), Satisfactory (D), Sufficient (E)

Interim Regulations and Other Regulations

The course overlaps 7,5 credits with respective courses:
FOA130 Marketing basics
FOA132 Marketing and Management 1
EFO252 Marketing basics
EFO227 Marketing Management and Organizational theory
FOA144 Marketing Management