Course syllabus - A Business Simulation Experience in Marketing Strategy

Objectives

This course is designed to enhance students' market-based analytical skills through a combination of discussions, literature reviews, and engaging business simulations. The course aims to provide comprehensive knowledge and practical experience in applying marketing concepts. The goal of the business simulation is for students to develop the analytical skills necessary to understand and anticipate market dynamics, as well as to deepen their ability to formulate market strategies with both short- and long-term focus.

Learning outcomes

Knowledge and understanding:
1. Demonstrate knowledge and understanding about different theoretical perspectives within marketing strategy, through independent interpretation and examples.

Skills and abilities:
2. Show the ability to independently identify, formulate, and solve problems within given time frames.
3. Show the ability to analyze a company's present and future situation and draw conclusions through discussions and presentations, both orally and in writing

Evaluation ability and approach:
4. Critically evaluate and compare perspectives on market strategy.
5. Apply knowledge and skills in practical settings through business simulations and real-life scenarios.

Course content

To achieve the learning objectives, this course utilizes an immersive business simulation game. This simulation serves as a foundation for making strategic market-based decisions, incorporating diverse perspectives on market conditions and the roles of various actors. Through a combination of lectures and discussions, students will explore the daily decision-making processes of company managers. The business simulation provides a practical platform for students to apply and refine their knowledge and skills, fostering the development of new insights and competencies.

Specific requirements

60 credits in Business Administration with progression, of which 15 credits at G1F level. Additionally, English 6 is required.

Examination

Seminar (SEM1), Seminars and group work, 7,5 hp, grade Excellent (A), Very good (B), Good (C), Satisfactory (D), Sufficient (E), Insufficient (F). The assignment focuses on a business simulation with your peers as a foundation for discussions and presentations. Relates to learning outcomes 1, 3, 4, 5

Examination (HEM1), individual take-home examination, 7,5 hp, grade Excellent (A), Very good (B), Good (C), Satisfactory (D), Sufficient (E), Insufficient (F). The assignment focuses on providing a solution to a given scenario through an independent analysis. Relates to learning outcomes 1, 2, 3, 4

A student who has a certificate from MDU regarding a disability has the opportunity to submit a request for supportive measures during written examinations or other forms of examination, in accordance with the Rules and Regulations for Examinations at First-cycle and Second-cycle Level at Mälardalen University (2020/1655). It is the examiner who takes decisions on any supportive measures, based on what kind of certificate is issued, and in that case which measures are to be applied.

Suspicions of attempting to deceive in examinations (cheating) are reported to the Vice-Chancellor, in accordance with the Higher Education Ordinance, and are examined by the University’s Disciplinary Board. If the Disciplinary Board considers the student to be guilty of a disciplinary offence, the Board will take a decision on disciplinary action, which will be a warning or suspension.

Grade

AF-skala