Course syllabus - International Marketing

Objectives

The course aims to provide students with an overview of the international environment in which businesses operate and equip them with tools to address marketing issues that may arise in an international context.

An additional purpose is to develop students' skills in oral and written presentation, ability to interact, critical and analytical thinking, information retrieval, review of literature, and other materials, as well as teamwork. 

The overarching goal of the course is to create an interactive learning environment that provides fertile ground for the exchange of values and ideas, offers students insights into different ways of life, and enables them to develop a broad understanding of international marketing. 

Learning outcomes

After successfully completing the course, students will be able to: 

Knowledge and understanding 
1. Orally and in writing, describe both the practical and theoretical aspects of various international markets and related marketing issues. 

Skills and abilities 
2. Demonstrate the ability to integrate knowledge and manage complex tasks when evaluating different options for market analysis and handling strategies for market entry and/or ongoing operations in international markets. 

3. Develop a marketing plan based on relevant theories and models from the course literature as well as other collected and reviewed information. 

4. Formulate and make well-founded assessments of a company's political, economic, cultural, and technological environment, even when the information is incomplete. 

5. Clearly and effectively interact and present conclusions, supporting evidence, and methods (for the above-mentioned learning outcomes), both orally and in writing, to both specialists and non-specialists, including an international audience. 

Evaluation ability and approach 
6. Conduct peer reviews and provide constructive collegial feedback on other students' work, as well as argue for and discuss their own contributions to their learning process. 

7. Demonstrate that the work undertaken during the course has been conducted in a highly individual and independent manner, meaning that the student is expected to take responsibility for their own studies while indirectly contributing to other students' learning and development by actively participating in various learning activities throughout the course. 

Course content

The course provides an international and cultural perspective on management and marketing, focusing on the analysis and discussion of political, economic, cultural, and technological factors. It also considers the influence of government policies and the surrounding business environment on companies. A key aspect of the course involves developing models to address marketing challenges in an international context. 

Another focus of the course is the critical application of collected information from various activities to practical skills essential for marketers in diverse international settings. Assignments are based on case studies that enable the students to examine and analyze the marketing strategies of different companies. 

The course places significant emphasis on developing the ability to understand academic articles and enhancing skills in both oral and written presentations. A critical component is fostering strong communication skills, enabling students to effectively connect theories and models to practical tasks, preparing them for their future professional careers. 

Tuition

Seminar activity (5 ECTS): The seminar sessions require students to actively engage with and discuss the course material. Participation involves attending the seminars in person, contributing to classroom discussions and activities, and submitting a written paper based on the seminar literature. 

Project(s) (5 ECTS): The project component is divided into two parts. First, students work in groups to analyze their own case, followed by an oral presentation of their findings. In the second part, each group creates a report based on their case study, approximately, designed for other students to work with. 

Written examination (5 ECTS): The course concludes with a written examination. This assignment is submitted via an online teaching platform. 

Specific requirements

Business Administration 60 credits with progression of theese 15 credits must be on level G1F. In addition English course 6 is required.
 

Examination

Project (PRO1), 5 credits, grades: Excellent (A), Very Good (B), Good (C), Satisfactory (D), Sufficient (E), Insufficient, revision possible (Fx), Insufficient (F). Relates to learning outcomes 2-6. 
Home-exam (HEM1), 5 credits, grades: Excellent (A), Very Good (B), Good (C), Satisfactory (D), Sufficient (E), Insufficient, revision possible (Fx), Insufficient (F). Relates to learning outcomes 2, 4, and 7. 
Seminar (SEM1), 5 credits, grades: Excellent (A), Very Good (B), Good (C), Satisfactory (D), Sufficient (E), Insufficient, revision possible (Fx), Insufficient (F). Relates to learning outcomes 1, 5, and 7. 

A student who has a certificate from MDU regarding a disability has the opportunity to submit a request for supportive measures during written examinations or other forms of examination, in accordance with the Rules and Regulations for Examinations at First-cycle and Second-cycle Level at Mälardalen University (2020/1655). It is the examiner who takes decisions on any supportive measures, based on what kind of certificate is issued, and in that case which measures are to be applied.

Suspicions of attempting to deceive in examinations (cheating) are reported to the Vice-Chancellor, in accordance with the Higher Education Ordinance, and are examined by the University’s Disciplinary Board. If the Disciplinary Board considers the student to be guilty of a disciplinary offence, the Board will take a decision on disciplinary action, which will be a warning or suspension.

Grade

Excellent, Very good, Good, Satisfactory, Sufficient, Insufficient, complementary work possible, Insufficient

Interim Regulations and Other Regulations

The course overlaps entirely with EFO253 and FOA232