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Course syllabus - Introductory course in marketing

Scope

7.5 credits

Course code

FOA022

Valid from

Autumn semester 2025

Education level

First cycle

Progressive Specialisation

G1N (First cycle, has only upper-secondary level entry requirements).

Main area(s)

Business Administration

School

School of Business, Society and Engineering

Ratified

2025-01-16

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

Learning outcomes

Upon successful completion, students will: 
Knowledge and understanding: 
1. Demonstrate basic knowledge and understanding of various theoretical perspectives within the course areas, through independent application of models and concepts.
2. Demonstrate an understanding of business administration principles and the conditions for organization and marketing in a market economy.  

Skills and abilities: 
3. Demonstrate the ability to analyze a business situation and, based on theories, models, and concepts, draw conclusions both orally and in writing.  
4. Search, collect, process, and critically analyze relevant information based on a given framework. 
5. Demonstrate the ability to write academic texts with an accepted structure, reference management, and language use. 

Evaluation ability and approach: 
6. Critically evaluate different theories, models, and concepts based on the extent to which they can be applied to analyze practical situations. 

Grade

Excellent, Very good, Good, Satisfactory, Sufficient, Insufficient, complementary work possible, Insufficient