Course syllabus - International Sports Marketing

Objectives

This course provides a scientifically grounded understanding of strategies in international sports marketing. It examines the effects of sports marketing on diverse stakeholders, emphasizing marketers' responsibility to balance commercial goals with ethical considerations.  

Learning outcomes

Upon successful completion, students will: 

Knowledge and understanding 
1) Demonstrate knowledge of relationship theory, network theory, and co-opetition theory within international sports marketing, focusing on the relationships of sports clubs with supporters, commercial enterprises, agents, and other clubs. 

Skills and abilities 
2) Be able to use relevant scientific theories as frameworks to analyze and understand the relationships between a club and its stakeholders. 

Evaluation ability and approach 
3) Demonstrate insight into the implications of international sports marketing and critically reflect on the complexity of a sports club's relationships with various types of actors within a globalized and commercialized sports sector. 

Course content

The course aims to create an understanding of relationship theory, network theory, and co-opetition theory in the context of international sports marketing. The focus is on how sports clubs interact with various stakeholders, including supporters, commercial enterprises, agents, and other clubs. The course will equip students with the ability to use scientific theories as analytical tools to examine and understand these relationships. 

Tuition

Teaching is conducted through written lectures and guidance. Communication, individual assignments, and discussions take place via a communication platform. 

Examination

Home examination, HEM1, 3,5 credits. Grade: Fail (U) or Pass (G). Learning outcome: 1,2 och 3. 
Assignment, INL1, 4,0 credits. Grade: Fail (U), Pass (G) or Pass with Distinction (VG). Learning outcome: 1,2 och 3.

A student who has a certificate from MDU regarding a disability has the opportunity to submit a request for supportive measures during written examinations or other forms of examination, in accordance with the Rules and Regulations for Examinations at First-cycle and Second-cycle Level at Mälardalen University (2020/1655). It is the examiner who takes decisions on any supportive measures, based on what kind of certificate is issued, and in that case which measures are to be applied.

Suspicions of attempting to deceive in examinations (cheating) are reported to the Vice-Chancellor, in accordance with the Higher Education Ordinance, and are examined by the University’s Disciplinary Board. If the Disciplinary Board considers the student to be guilty of a disciplinary offence, the Board will take a decision on disciplinary action, which will be a warning or suspension.

Grade

Pass with distinction, Pass, Fail