Print Course syllabus
Course syllabus - Marketing - Introduction
Scope
7.5 credits
Course code
FOA196
Valid from
Autumn semester 2022
Education level
First cycle
Progressive Specialisation
G1N (First cycle, has only upper-secondary level entry requirements).
Main area(s)
Business Administration
School
School of Business, Society and Engineering
Ratified
2021-12-20
Literature lists
Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.
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Books
Marknadsföring
Tredje upplagan : Lund : Studentlitteratur, [2021] - 548 sidor
ISBN: 9789144149042 LIBRIS-ID: t6jcwjf7rsp6wvfc
Web Addresses
URL: APA manual
Requirements
General entry requirements
Examination
Home examination (HEM1), 3.5 credits, marks Pass (G) or Pass with distinction (VG) (Learning outcomes 1-5)
Written assignment (INL1), 1 credits, marks Pass (G) (Learning outcome 1)
Group project (GRU1), 3 credits, marks Pass (G) (Learning outcomes 3-7)
A student who has a certificate from MDU regarding a disability has the opportunity to submit a request for supportive measures during written examinations or other forms of examination, in accordance with the Rules and Regulations for Examinations at First-cycle and Second-cycle Level at Mälardalen University (2020/1655). It is the examiner who takes decisions on any supportive measures, based on what kind of certificate is issued, and in that case which measures are to be applied.
Suspicions of attempting to deceive in examinations (cheating) are reported to the Vice-Chancellor, in accordance with the Higher Education Ordinance, and are examined by the University’s Disciplinary Board. If the Disciplinary Board considers the student to be guilty of a disciplinary offence, the Board will take a decision on disciplinary action, which will be a warning or suspension.
Grade
Pass with distinction, Pass, Fail