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Course syllabus - Services Marketing

Scope

7.5 credits

Course code

FOA192

Valid from

Spring semester 2022

Education level

First cycle

Progressive Specialisation

G1F (First cycle, has less than 60 credits in first-cycle course/s as entry requirements).

Main area(s)

Business Administration

School

School of Business, Society and Engineering

Ratified

2021-06-22

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2022-06-23
    • Latest update: 2022-06-23

    Books

    Wirtz, J; Lovelock, C; Chew, P

    Essentials of Services Marketing

    Pearson, 4th Edition, 2022

    ISBN: 9781292425191

Grade

Pass with distinction, Pass, Fail