Course syllabus - Nordic Perspectives on Marketing and Management

Objectives

The course aims to give various aspects of the Nordic approach to marketing and management. The course provides a general knowledge of culture perspective with emphasis in on the Nordic. In the following parts, the course provides knowledge of marketing from the Nordic perspective. The course provides knowledge about service marketing, relationship marketing, and finally relations in industrial networks.
In teaching students' skills in terms of presentation, leadership and analytical skills are central approaches.

Learning outcomes

After completing the course, the student should be able to:
 
Knowledge and understanding
1. Describe various aspects that affect international business culture such as; the importance of culture in general, characteristics of different business            cultures, problems that companies may experience when acting in different cultures.
2. Explain central scientific perspectives within the subject of marketing and management in the Nordic marketing school of thoughts.
3. Explain and understand service marketing theories from the Nordic marketing school of thoughts.
4. Explain differences and similarities between business-to-consumer (B-2-C) and business-to-business (B-2-B) marketing.
5. Explain differences between building relationships in the context of B-2-C and B-2-B marketing.
 
   
Skills and abilities
6. Compare marketing and management from the Nordic marketing school of thoughts in comparison to transaction-based theories.
7. Theoretically describe and explain different types of markets from established principles and models in management and marketing from the Nordic            marketing school of thoughts. 
8. Analyze industrial companies' relationships as parts of a larger network. 
9. Demonstrate skills to, in cooperation with others, contribute to group discussions.
10. Demonstrate skills in academic writing and good language presentation.
 
 Evaluation ability and approach
11. Critically evaluate different types of concepts that can be linked to industrial and consumer marketing

Course content

The course consists of four parts:

Part 1 International Business Culture
Part 2 Service and Relationship Marketing
Part 3 Industrial Marketing in a Network Perspective
Part 4 Case-work in in the different aspects the course covers

Tuition

Teaching is given in the form of lectures, tutorials, presentations and seminars. The seminars are compulsory.

Specific requirements

60 credits in Business Administration with progression of which 45 credits must be completed by course start and 15 credits on level G1F. In addition English course B/English course 6 is required.
Foreign students are required to submit a test of English equivalent to a TOEFL test result of at least 575 with TWE score 4.5 (PBT) or 90 with TWE score 20 (iBT) or an IELTS test score for academic purposes with an overall band score of 6.5 and no band score below 5.5. The test is mandatory for all applicants except for those from Australia, Canada, Ireland, New Zealand, Great Britain and the USA.

Examination

Seminar (SEM1), 5 credits, grades Excellent (A), Very good (B), Good (C), Satisfactory (D), Sufficient (E), Insufficient, complementary work possible (Fx), Insufficient (F), For Sufficient, active participation is required (learning outcomes 1-11)

Home examination (HEM1), 5 credits, grades Excellent (A), Very good (B), Good (C), Satisfactory (D), Sufficient (E), Insufficient, complementary work possible (Fx), Insufficient (F) (learning outcomes 1-4, 6-7, 10-11)

Home Examination (HEM2), 5 credits, grades Excellent (A), Very good (B), Good (C), Satisfactory (D), Sufficient (E), Insufficient, complementary work possible (Fx), Insufficient (F) (learning outcomes 2, 5-7, 10-11).

A student who has a certificate from MDU regarding a disability has the opportunity to submit a request for supportive measures during written examinations or other forms of examination, in accordance with the Rules and Regulations for Examinations at First-cycle and Second-cycle Level at Mälardalen University (2020/1655). It is the examiner who takes decisions on any supportive measures, based on what kind of certificate is issued, and in that case which measures are to be applied.

Suspicions of attempting to deceive in examinations (cheating) are reported to the Vice-Chancellor, in accordance with the Higher Education Ordinance, and are examined by the University’s Disciplinary Board. If the Disciplinary Board considers the student to be guilty of a disciplinary offence, the Board will take a decision on disciplinary action, which will be a warning or suspension.

Grade

Excellent, Very good, Good, Satisfactory, Sufficient, Insufficient, complementary work possible, Insufficient

Interim Regulations and Other Regulations

The course replaces EFO209 Nordic Perspectives on Marketing and Management 15 credits.
The course overlaps with FOA219 Nordic Perspectives on Marketing and Management 15 credits.

Examination
Two separate written examinations covering the course literature (Part 1+2 and Part 3) and five case seminars covering different aspects of cultural, service, relationship and network marketing. During these seminars marketing problems will be presented and discussed. All written examinations and seminars are conducted in the English language.

Marks
The marks for the whole course will be based on the balanced result of the two individual written exams (5+5 ECTS-points) and the case seminars (5 ECTS). The case seminars, done by a group of 3-4 students, must also be passed in order to obtain a final mark for the whole course. All parts of the course can have the marks A-F.