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Course syllabus - Digital Marketing

Scope

7.5 credits

Course code

FOA184

Valid from

Autumn semester 2021

Education level

First cycle

Progressive Specialisation

G1F (First cycle, has less than 60 credits in first-cycle course/s as entry requirements).

Main area(s)

Business Administration

School

School of Business, Society and Engineering

Ratified

2021-01-22

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2021-12-17
    • Latest update: 2021-12-17

    Books

    Charlesworth, Alan

    Absolute Essentials of Digital Marketing

    Taylor & Francis Group, 2020 - 119 s.

    LIBRIS-ID: 5jbp9xsx38j54k4c

    URL: Bibliotekets e-bok/Library e-book

    Zahay, Debra

    Digital Marketing Management : A handbook for the current (or future) CEO

    2nd ed. : Business Expert Press, 2020 - 189 s.

    LIBRIS-ID: t6dpwd0fr89gk0d5

    URL: Bibliotekets e-bok/Library e-book

    Staunstrup, Pontus

    Contenthandboken : så gör du bra innehåll för din marknadsföring och kommunikation

    [Solna] : AP-förlaget, [2020] - 296 sidor

    ISBN: 9789187431043 LIBRIS-ID: htk24ltnfpclm4ht

    Articles

    Saura, J.R

    Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics

    Journal of Innovation & Knowledge, Vol.6(2), Pp. 92-102, 2021

    Mandatory

    Hadjikhani, A.; Lindh, C.

    Digital love - inviting doubt into the relationship: the duality of digitalization effects on business relationships

    Journal of Business and Industrial Marketing Vol. 36 No. 10, pp. 1729-1739, 2020

    Mandatory

    Other Materials

    Tips på litteratur och film som finns utan kostnad via högskolebiblioteket och TED-talks kommer att ges.

Grade

Excellent, Very good, Good, Satisfactory, Sufficient, Insufficient, complementary work possible, Insufficient