Course syllabus - Personal contact and social relations in marketing
Scope
7.5 credits
Course code
FOA181
Valid from
Spring semester 2021
Education level
First cycle
Progressive Specialisation
G1F (First cycle, has less than 60 credits in first-cycle course/s as entry requirements).
Main area(s)
Business Administration
School
School of Business, Society and Engineering
Ratified
2020-06-26
Literature lists
Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.
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Books
Start with why : how great leaders inspire everyone to take action
New York : Portfolio/Penguin, 2009 - x, 246 p.
ISBN: 9781591842804 LIBRIS-ID: 11895100
URL: Link
Articles
Social Network Theory. The International Encyclopedia of Media effects.
Granovetter, Mark. 1973. The Strength of Weak Ties. American Journal of Sociology. Vol 78. No 6. Pp 1360-1380, 2017
Grade
Excellent, Very good, Good, Satisfactory, Sufficient, Insufficient, complementary work possible, Insufficient