Course syllabus - Event Marketing - What is an Experience?
Scope
1.5 credits
Course code
FOA228
Valid from
Autumn semester 2018
Education level
First cycle
Progressive Specialisation
G2F (First cycle, has at least 60 credits in first-cycle course/s as entry requirements).
Main area(s)
Business Administration
School
School of Business, Society and Engineering
Ratified
2018-01-25
Literature lists
Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.
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Books
Att skapa upplevelser : från OK till WOW!
2. rev. uppl. : Lund : Studentlitteratur, 2015 - 176 s.
ISBN: 9789144091747 LIBRIS-ID: 17884694
Grade
Pass, Fail