Course syllabus - Marketing Management

Objectives

The purpose with the course is that the student shall: 
* understand marketing and be able to describe its dominant theories and perspectives. 
* understand the established marketing theories, its models and concepts, as well as their origin. 
* be given an overview of late alternative marketing theory, models, and concepts and how they affect the marketing vocabulary and marketing practice.  
* apply the marketing knowledge in marketing activities. 
* get experience of academic work in a group setting that entails writing, critical thinking, and peer reviews.
 

Learning outcomes

After completion of the course, the student should be able to:
1. describe fundamental marketing theories, models, and concepts. 
2. apply these marketing concepts to analyze contemporary marketing phenomena. 
3. manage to elaborate different marketing theories’ applicability.  
4. identify late alternative marketing theories and explain how they affect current marketing practice. 
5. apply the fundamental marketing theories in conjunction with other contemporary management and societal phenomena (as e.g., globalization, digitalization, and challenges within ethics, responsibility, and sustainability). 

Course content

The course is introduced with lectures and the students own study of different course materials where:
* Core marketing concepts are presented.
* The historical development of marketing (including previous research and practice) is described.
* Alternative perspectives on marketing are presented.
* The marketing topic is elaborated based on other current developments (as e.g., digitalization, globalization, and corporate social responsibility).

This is followed by seminars and other ways of student-driven interaction where the participants:
* Get to use their new marketing knowledge to analyze contemporary markets.
* Select an individual topic to examine deeper – and later on present their findings both verbally and in text.
* Review and reflect upon peer student material and presentations following de facto academic practice.

Tuition

The course starts with lectures and it is ended with seminars.

Requirements

English B.

Examination

Examination (TEN1), 3 credits, grades Pass (G) or Pass with Distinction (VG) (learning outcomes 1, 3-4).
Seminar (SEM1), 3 credits, grades Pass (G) (learning outcomes 2-5).
Assignment (INL1), 1,5 credits, grades Pass (G) or Pass with Distinction (VG) (learning outcomes 1-3, 5)

A student who has a certificate from MDU regarding a disability has the opportunity to submit a request for supportive measures during written examinations or other forms of examination, in accordance with the Rules and Regulations for Examinations at First-cycle and Second-cycle Level at Mälardalen University (2020/1655). It is the examiner who takes decisions on any supportive measures, based on what kind of certificate is issued, and in that case which measures are to be applied.

Suspicions of attempting to deceive in examinations (cheating) are reported to the Vice-Chancellor, in accordance with the Higher Education Ordinance, and are examined by the University’s Disciplinary Board. If the Disciplinary Board considers the student to be guilty of a disciplinary offence, the Board will take a decision on disciplinary action, which will be a warning or suspension.

Grade

Pass with distinction, Pass, Fail

Interim Regulations and Other Regulations

The course overlaps 7,5 credits with respective courses:
FOA130 Marketing basics
FOA132 Marketing and Management 1
EFO252 Marketing basics
EFO227 Marketing Management and Organizational theory