Course syllabus - Market Research - to what end should we start, and how shall we do?
Scope
1.5 credits
Course code
FOA800
Valid from
Spring semester 2016
Education level
First cycle
Progressive Specialisation
G1F (First cycle, has less than 60 credits in first-cycle course/s as entry requirements).
Main area(s)
Business Administration
School
School of Business, Society and Engineering
Ratified
2014-10-16
Revised
2016-03-03
Literature lists
Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.
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Books
Marknadsundersökning : en handbok
3., [uppdaterade] uppl. : Lund : Studentlitteratur, 2010 - 360 s.
ISBN: 9789144055299 LIBRIS-ID: 11799010
Grade
Pass, Fail