Print Course syllabus
Course syllabus - Marketing Basics
Scope
7.5 credits
Course code
FOA130
Valid from
Autumn semester 2016
Education level
First cycle
Progressive Specialisation
G1N (First cycle, has only upper-secondary level entry requirements).
Main area(s)
Business Administration
School
School of Business, Society and Engineering
Ratified
2014-02-03
Revised
2016-01-28
Status
This syllabus is not current and will not be given any more
Literature lists
Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.
-
Books
Principles of marketing : Scandinavian edition
2. ed., Scandinavian ed. : Harlow, England : Pearson, 2016 - xvii, 469 pages
ISBN: 9781292104805 LIBRIS-ID: 19372538
Other Materials
Two cases will be used for the seminars
Akademin för ekonomi, samhälle och teknik,
-
Books
Essentials of marketing
Oxford : Oxford University Press, 2013. - xxiii, 413 p.
ISBN: 9780199646500 (pbk.) LIBRIS-ID: 14553341
Other Materials
Two cases will be used for the seminars
Akademin för ekonomi, samhälle och teknik,
Objectives
- to provide knowledge about theories, models and concepts within marketing
- to give insights in essential concepts in marketing such as: Marketing mix, promotion mix, segmentation, customer satisfaction, differentiation, positioning, value, strategies in different stages in the product life cycle, strategies for products and brands, characteristics of services, industrial products, pricing, distribution, and promotional activities
Learning outcomes
After completed course the student should be able to
- integrate and use basic marketing theories and models in solving marketing problems in companies and other organizations
- take strategic marketing decisions in companies and other organizations
- analyze and discuss marketing problems,
- identify and choose relevant methods and theories for different marketing problems
Course content
The marketing core concepts. Market Concept - demand, supply, competition and market participants. Market planning process and its various stages. Theories and models for the analysis of market conditions and segmentation of customers. The company's goals and strategy and its link to the marketing activities. Marketing strategies. Marketing decisions based on the different marketing tools. Different industries and their situations and characteristics, relating to consumer markets, service markets and industrial markets.
Tuition
Teaching is given in the form of lectures, assignments and discussions
Requirements
English B.
Examination
Examination (TEN2), 4 credits, marks Pass (G) or Pass with distinction (VG)
Assignment (INL1), 3,5 credits, marks Pass (G)
A student who has a certificate from MDU regarding a disability has the opportunity to submit a request for supportive measures during written examinations or other forms of examination, in accordance with the Rules and Regulations for Examinations at First-cycle and Second-cycle Level at Mälardalen University (2020/1655). It is the examiner who takes decisions on any supportive measures, based on what kind of certificate is issued, and in that case which measures are to be applied.
Suspicions of attempting to deceive in examinations (cheating) are reported to the Vice-Chancellor, in accordance with the Higher Education Ordinance, and are examined by the University’s Disciplinary Board. If the Disciplinary Board considers the student to be guilty of a disciplinary offence, the Board will take a decision on disciplinary action, which will be a warning or suspension.
Grade
Pass with distinction, Pass, Fail
Interim Regulations and Other Regulations
The course overlaps 7,5 credits with EFO252 Marketing Basics.