Print Course syllabus
Course syllabus - Consumer Behaviour
Scope
7.5 credits
Course code
FOA107
Valid from
Autumn semester 2016
Education level
First cycle
Progressive Specialisation
G1F (First cycle, has less than 60 credits in first-cycle course/s as entry requirements).
Main area(s)
Business Administration
School
School of Business, Society and Engineering
Ratified
2013-02-01
Revised
2016-01-28
Status
This syllabus is not current and will not be given any more
Literature lists
Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.
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Books
Konsumentbeteende
1. uppl. : Malmö : Liber, 2008 - 338 s.
ISBN: 978-91-47-08800-3 LIBRIS-ID: 10667283
URL: Omslagsbild
Consumer behaviour
2. ed. : Chichester : John Wiley, 2009 - xv, 560 s.
ISBN: 9780470994658 LIBRIS-ID: 11453059
Reference literature
Why we buy : the science of shopping
Updated and rev. : New York : Simon & Schuster, 2009 - xii, 306 p.
ISBN: 9781416595243 LIBRIS-ID: 11272645
Påverkan : teori och praktik
1. uppl. : Malmö : Liber, 2005 - 279 s.
ISBN: 9789147075393 LIBRIS-ID: 9944527
Influence : the psychology of persuasion
Rev. ed. : New York : Collins, cop. 2007 - xiv, 320 s.
ISBN: 978-0-06-124189-5 LIBRIS-ID: 8844533
Other materials
Till en av inlämningsuppgifterna i kursen skall studenterna se en film. Mer information om detta finns i den detaljerade studiehandledningen.
Akademin för ekonomi, samhälle och teknik,
-
Books
Konsumentbeteende
1. uppl. : Malmö : Liber, 2008 - 338 s.
ISBN: 978-91-47-08800-3 LIBRIS-ID: 10667283
URL: Omslagsbild
Consumer behaviour
2. ed. : Chichester : John Wiley, 2009 - xv, 560 s.
ISBN: 9780470994658 LIBRIS-ID: 11453059
Reference literature
Why we buy : the science of shopping
Updated and rev. : New York : Simon & Schuster, 2009 - xii, 306 p.
ISBN: 9781416595243 LIBRIS-ID: 11272645
Påverkan : teori och praktik
1. uppl. : Malmö : Liber, 2005 - 279 s.
ISBN: 9789147075393 LIBRIS-ID: 9944527
Influence : the psychology of persuasion
Rev. ed. : New York : Collins, cop. 2007 - xiv, 320 s.
ISBN: 978-0-06-124189-5 LIBRIS-ID: 8844533
Other materials
Till en av inlämningsuppgifterna i kursen skall studenterna se en film. Mer information om detta finns i den detaljerade studiehandledningen.
Akademin för ekonomi, samhälle och teknik,
-
Books
Konsumentbeteende
1. uppl. : Malmö : Liber, 2008 - 338 s.
ISBN: 978-91-47-08800-3 LIBRIS-ID: 10667283
URL: Omslagsbild
Reference literature
Why we buy : the science of shopping
Updated and rev. : New York : Simon & Schuster, 2009 - xii, 306 p.
ISBN: 9781416595243 LIBRIS-ID: 11272645
Påverkan : teori och praktik
1. uppl. : Malmö : Liber, 2005 - 279 s.
ISBN: 9789147075393 LIBRIS-ID: 9944527
Other materials
Till en av inlämningsuppgifterna i kursen skall studenterna se en film. Mer information om detta finns i den detaljerade studiehandledningen.
Akademin för ekonomi, samhälle och teknik,
Objectives
The aim of the course is to give the student basic and central knowledge, to increase the understanding about consumer behaviour in different situations. This course looks at how consumers behave in different buying decision situations as well as why they behave the way they do.
A large part is also about how companies influence the individual in different situations and through different types of media.
The practical application also aims at creating opportunities for the student to further develop his/her ability concerning: computer use, written presentations, information search, critical review of information, literature and other material.
Learning outcomes
After completed course the student shall be able to:
- outline and explain the meaning of basic concepts, theories and models in concerns to consumer behaviour and determine if these concepts, theories and models are relevant to apply in different given practical situations;
- analyse advertisements/commercials and other messages presented by marketers in different media, from a consumer behaviour perspective, based on suitable theories and models from the course literature and other collected and reviewed material. And from the analysis make conclusions about how marketers can influence a consumer’s behaviour;
- implement a small survey based on suitable theories and models from the course literature and analyse and outline how people in the surroundings act in different buying behaviour situations;
- show that he/she can clearly communicate and present (in writing) conclusions and methods (for the above mentioned learning outcomes) to an audience of specialists and non-specialists;
- peer review other students’ work as well as argue for and discuss his/her own contribution to the learning activities;
- carry out his/her studies in a way that is highly autonomous, which means that the student is expected to take responsibility for his/her own studies and thereby indirectly for other students’ learning and development by actively participate in the different learning activities presented during the course.
Course content
Continuously during the course, the students are given lectures and tutorials via a communication platform. Different types of discussion groups will be available where students can discuss and debate a theme every week. The students shall carry out three indidivual assitnments á 2.5 credits (see detailed information in the course information provided at the start of the course).
Tuition
Teaching takes place via a webb communication platform and is given in the form of written lectures, tutorials, communication, indidivual assignmetns and discussion. No physical meetings.
Specific requirements
30 credits in Business Administration where at least 22.5 credits must be finished when the course starts and English equivalent to a TOEFL test result of at least 575 with TWE score 4.5 (PBT), 213 with Essay Rating 4 (CBT) or 90 with TWE score 20 (iBT) or an IELTS test score for academic purposes with an overall band score of 6.5 and no band score below 5.5.
Examination
Individual assignment (INL1), 2,5 credits, marks Pass (G) or Pass with distinction (VG)
Individual assignment (INL2), 2,5 credits, marks Pass (G) or Pass with distinction (VG)
Individual assignment (INL3), 2,5 credits, marks Pass (G) or Pass with distinction (VG)
In addition, grades may also be given according to the ECTS grading scale.
To obtain the grade Pass with distinction (VG) for the whole course, the student must have obtained a minimum of Pass for all three assignments as well as the grades Pass with distinction (VG) on two out of the three assignments mentioned above.
A student who has a certificate from MDU regarding a disability has the opportunity to submit a request for supportive measures during written examinations or other forms of examination, in accordance with the Rules and Regulations for Examinations at First-cycle and Second-cycle Level at Mälardalen University (2020/1655). It is the examiner who takes decisions on any supportive measures, based on what kind of certificate is issued, and in that case which measures are to be applied.
Suspicions of attempting to deceive in examinations (cheating) are reported to the Vice-Chancellor, in accordance with the Higher Education Ordinance, and are examined by the University’s Disciplinary Board. If the Disciplinary Board considers the student to be guilty of a disciplinary offence, the Board will take a decision on disciplinary action, which will be a warning or suspension.
Grade
Pass with distinction, Pass, Fail
Interim Regulations and Other Regulations
During the course there are no mandatory physical meetings since this is a distance learning course. The students are expected to be active via the web course platform and participate in the discussion groups. The three examinations are mandatory to hand in to be able to pass the course.
The course overlaps 7,5 credits with the previous courses in consumer bahavior, EFO0203 and FÖA107.