Print Course syllabus
Course syllabus - International Marketing
Scope
15 credits
Course code
EFO253
Valid from
Autumn semester 2016
Education level
First cycle
Progressive Specialisation
G2F (First cycle, has at least 60 credits in first-cycle course/s as entry requirements).
Main area(s)
Business Administration
School
School of Business, Society and Engineering
Ratified
2013-02-01
Revised
2016-01-28
Literature lists
Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.
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Articles
Are consumers international? A study of CSR, Cross-Border Shopping Commitment and Purchase Intent among Online Consumers
Journal of global marketing, 2018
What is a global manager?
Harvard Business Review, Vol. 70 No. 5., 2003
Entrepreneurship and the Development of Global Brands
Business History Review, Vol. 81 No. 4, 2007
Speed of internationalization: Conceptualization, measurement and validation
Journal of World Business, 49(4), 2014
A strategic approach to internationalization: a traditional versus a born-global approach.
Journal of International Marketing 12, no. 1, 2004
Globalization in the age of Trump
Harvard Business Review, 95 (4), 2017
International marketing managers' cultural sensitivity: relevance, training requirements and a pragmatic training concept
International Business Review, 10(6), 2001
The Internationalization Process of the Firm - A Model of Knowledge Development and Increasing Foreign Market Commitments
Journal of International Business Studies, 1977
The sustainability-age dilemma: A theory of (un)planned behavior via influencers
Journal of Consumer Marketing, 17(1)., 2017
The globalization of markets
Readings in international business: a decision approach, 1993
Character and virtue ethics in international marketing: An agenda for managers, researchers and educators
Journal of Business Ethics, 18(1), 1999
The Impact of Psychic Distance on Consumers' Behavior in International Online Purchasing
Journal of International Consumer Marketing Vol. 25 No. 4, 2013
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Articles
Entrepreneurship and the Development of Global Brands
Business History Review, 2007
Guidelines for developing international marketing strategies
The Journal of Marketing, 1973
What is a global manager?, volym BEST OF HBR
Harvard Business Review, 2003
International marketing managers' cultural sensitivity: relevance, training requirements and a pragmatic training concept
International Business Review, 2001
The Impact of Psychic Distance on Consumers' Behavior in International Online Purchasing
Journal of International Consumer Marketing, 2013
Information technology and performance in industrial business relationships: the mediating effect of business development
Journal of Business & Industrial Marketing, 2017
The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance
Journal of Marketing, 2001
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Articles
What is a global manager?, volym BEST OF HBR
Harvard Business Review, 2003
Entrepreneurship and the Development of Global Brands
Business History Review, 2007
The Impact of Psychic Distance on Consumers' Behavior in International Online Purchasing
Journal of International Consumer Marketing, 2013
Standardization versus adaptation of international marketing strategy: an empirical investigation
The Journal of Marketing, 1993
Online internationalisation, psychic distance reduction and the virtuality trap
International Business Review, 2006
The role of expatriates in the management of interdependence, complexity and risk in multinational corporations
Journal of International Business Studies, 1990
Drivers and customer satisfaction outcomes of CSR in supply chains in different institutional contexts
International Marketing Review, 2016
Seeing through smoke and mirrors: A critical analysis of marketing CSR
Journal of Business Research, 2013
Environmental Strategies as Automorphic Patterns of Behaviour, volym 18
Business Strategy and the Environment, 2009
Objectives
The purpose of the course is to give the student an overview of the international environment a company acts within and provide tools to handle marketing questions a company can might face in an international context.
Another purpose is to develop the students' personal ability in terms of oral and written presentations, critical and analytical thinking, information search, reviewing information, literature and other material, as well as group work.
An overall purpose is to stimulate an interactive study environment to,
- increase the exchange of values and thoughts,
- give the student an insight in different ways of living and also:
- give the student the possibility to develop a comprehensive understanding of different cultures.
Learning outcomes
After the course the student should be able to:
- orally and in writing describe the practical and theoretical characteristics of different international markets and related marketing issues;
- demonstrate the ability to integrate knowledge and handle complex information when he/she evaluates different alternatives about market analysis and a company's strategies for entering and/or ongoing operations on international markets.
- carry out a market plan based on appropriate theories and models from the course literature and other collected and reviewed information;
- formulate judgments and make evaluations based on incomplete data concerning a company's political, economical, cultural and technological environment;
- show that he/she can communicate and present (orally and in writing) conclusions, underpinnings and methods (on the above mentioned learning outcomes), to specialist and non-specialist international audiences clearly and unambiguously;
- peer-review and give collegial response on other students' work and argue for and discuss his/her own contribution in each learning activity, and;
- study in a manner that is highly self-directed and autonomous, which means that the student is expected to take responsibility for his/her own studies, and also indirectly for other students' learning and development by taking an active role in the different learning activities during the course.
Course content
The course gives an international and a cultural perspective on management and marketing where we discuss and analyze the political, economical, cultural and technological environment. We also take into consideration who the state and surrounding business life have an effect on a company. One part of the course is to create models to solve marketing problems in an international environment.
The course is also about critically applying the collected information from different learning activities that relates to the practical skills you need as a marketer in different international contexts. The tasks will be based on case studies where different companies marketing strategies are explored and analyzed thoroughly.
One important part is to provide skills in analyzing scientific articles and also to increase the ability to perform presentations in oral and writing. One important element is the practice of communicative abilities and letting the student develop the ability to connect theories and models with practical tasks for his/her future working career.
Tuition
Seminar activity (5 ECTS): During the seminars, the student must be ready to engage in discussion about the course material. Participation includes: physical attendance; involvement in classroom activities and discussions, as well as to hand in a paper on the literature of the seminar.
Project(s) (5ECTS): The case assignment is divided into two parts. The students work in groups and each group is given a case to discuss and then to make an oral presentation on the case. The second part is to create an own case of approximately 5 pages, that can be solved by other students.
Written examination (5 ECTS): The course is finished with a written exam, called home analysis, which you hand in on Blackboard.
Specific requirements
Business Administration 60 credits with progression. At least 45 credits must be completed by course start. Of theese, 15 credits must be on level G1F. In addition English course B/English course 6 is required.
Foreign students are required to submit a test of English equivalent to a TOEFL test result of at least 575 with TWE score 4.5 (PBT) or 90 with TWE score 20 (iBT) or an IELTS test score for academic purposes with an overall band score of 6.5 and no band score below 5.5. The test is mandatory for all applicants except for those from Australia, Canada, Ireland, New Zealand, Great Britain and the USA.
Examination
Project (PRO1), 5 credits, marks Pass (G) or Pass with distinction (VG)
Written examination (HEM1), 5 credits, marks Pass (G) or Pass with distinction (VG)
Seminar activity (SEM1), 5 credits, marks Pass (G) or Pass with distinction (VG)
A student who has a certificate from MDU regarding a disability has the opportunity to submit a request for supportive measures during written examinations or other forms of examination, in accordance with the Rules and Regulations for Examinations at First-cycle and Second-cycle Level at Mälardalen University (2020/1655). It is the examiner who takes decisions on any supportive measures, based on what kind of certificate is issued, and in that case which measures are to be applied.
Suspicions of attempting to deceive in examinations (cheating) are reported to the Vice-Chancellor, in accordance with the Higher Education Ordinance, and are examined by the University’s Disciplinary Board. If the Disciplinary Board considers the student to be guilty of a disciplinary offence, the Board will take a decision on disciplinary action, which will be a warning or suspension.
Grade
Pass with distinction, Pass, Fail