Course syllabus - Nordic Perspectives on Marketing and Management

Objectives

The course aims to give various aspects of the Nordic approach to marketing and management. The course provides a general knowledge of culture perspective with emphasis in on the Nordic. In the following parts, the course provides knowledge of marketing from the Nordic perspective. The course provides knowledge about service marketing, relationship marketing, and finally relations in industrial networks.
In teaching students' skills in terms of presentation, leadership and analytical skills are central approaches.

Learning outcomes

After completed course the student should be able to
 
International Business Culture
- explain general principles of international business culture such as; understanding of the meaning of culture in general, characteristics about business culture, business culture problems, differences, dynamics, assumptions and actual behaviour
- compare marketing and management in the Nordic countries with other countries from a global and cultural perspective

Service Management and Marketing
- manage service competition by help of established service management and marketing principles and models
- apply service quality aspects in the management of productivity in service organizations

Industrial Marketing in a Network Perspective
- analyze relationships of industrial companies, where these are perceived as parts of a larger network.
- use the interaction model and other relevant industrial concepts in order to make problem identifications, analyses and suggested actions with emphasis to the marketing situation
- write an analysis of an industrial business case in a group together with other students.
- in making the case analysis the students ought to be able to find strategic choices, which are represented by the companies in the case and in the course literature, explain why it has evolved as it did and how this could affect possible future actions from other companies in the network.

Course content

The course consists of four parts:

Part 1 International Business Culture
Part 2 Service and Relationship Marketing
Part 3 Industrial Marketing in a Network Perspective
Part 4 Case-work in in the different aspects the course covers

Tuition

Teaching is given in the form of lectures, tutorials, presentations and seminars. The seminars are compulsory.

Specific requirements

60 credits in Business Administration with progression of which 45 credits must be completed by course start and 15 credits on level G1F. In addition English course B/English course 6 is required.
Foreign students are required to submit a test of English equivalent to a TOEFL test result of at least 575 with TWE score 4.5 (PBT) or 90 with TWE score 20 (iBT) or an IELTS test score for academic purposes with an overall band score of 6.5 and no band score below 5.5. The test is mandatory for all applicants except for those from Australia, Canada, Ireland, New Zealand, Great Britain and the USA.

Examination

PM (PM01),5 credits, marks Pass (G) or Pass with distinction (VG)
Examination (TEN1), 5 credits, marks Pass (G) or Pass with distinction (VG)
Examination (TEN2), 5 credits, marks Pass (G) or Pass with distinction (VG)

A student who has a certificate from MDU regarding a disability has the opportunity to submit a request for supportive measures during written examinations or other forms of examination, in accordance with the Rules and Regulations for Examinations at First-cycle and Second-cycle Level at Mälardalen University (2020/1655). It is the examiner who takes decisions on any supportive measures, based on what kind of certificate is issued, and in that case which measures are to be applied.

Suspicions of attempting to deceive in examinations (cheating) are reported to the Vice-Chancellor, in accordance with the Higher Education Ordinance, and are examined by the University’s Disciplinary Board. If the Disciplinary Board considers the student to be guilty of a disciplinary offence, the Board will take a decision on disciplinary action, which will be a warning or suspension.

Grade

Pass with distinction, Pass, Fail

Interim Regulations and Other Regulations

The course replaces EFO209 Nordic Perspectives on Marketing and Management 15 credits.

Examination
Two separate written examinations covering the course literature (Part 1+2 and Part 3) and five case seminars covering different aspects of cultural, service, relationship and network marketing. During these seminars marketing problems will be presented and discussed. All written examinations and seminars are conducted in the English language.

Marks
The marks for the whole course will be based on the balanced result of the two individual written exams (5+5 ECTS-points) and the case seminars (5 ECTS). The case seminars, done by a group of 3-4 students, must also be passed in order to obtain a final mark for the whole course. All parts of the course can have the marks Pass with the Distinction, Pass or Fail.