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Course syllabus - International Marketing

Scope

7.5 credits

Course code

EFO236

Valid from

Autumn semester 2016

Education level

First cycle

Progressive Specialisation

G2F (First cycle, has at least 60 credits in first-cycle course/s as entry requirements).

Main area(s)

Business Administration

School

School of Business, Society and Engineering

Ratified

2013-09-02

Revised

2016-01-28

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2016-06-14
    • Latest update: 2016-06-14

    Books

    Ghauri, Pervez N.; Cateora, Philip R.

    International marketing

    4th edition. : - 635 pages

    ISBN: 9780077148157 (pbk.) : LIBRIS-ID: 16259008

Grade

Pass with distinction, Pass, Fail