Course syllabus - Relationship Marketing - More Than Just a Loyalty Program
Scope
1.5 credits
Course code
FOA812
Valid from
Spring semester 2016
Education level
First cycle
Progressive Specialisation
G1F (First cycle, has less than 60 credits in first-cycle course/s as entry requirements).
Main area(s)
Business Administration
School
School of Business, Society and Engineering
Ratified
2014-10-16
Revised
2016-03-03
Literature lists
Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.
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Books
Relationsmarknadsföring : från 4 P till 30 R
3., rev. uppl. : Malmö : Liber ekonomi, 2002 - 383 s.
ISBN: 91-47-06397-1 LIBRIS-ID: 8392832
Grade
Pass, Fail