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Course syllabus - Social Media Marketing - More Than Just Facebook?

Scope

1.5 credits

Course code

FOA806

Valid from

Spring semester 2016

Education level

First cycle

Progressive Specialisation

G1F (First cycle, has less than 60 credits in first-cycle course/s as entry requirements).

Main area(s)

Business Administration

School

School of Business, Society and Engineering

Ratified

2014-10-16

Revised

2016-03-03

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2016-03-08
    • Latest update: 2016-03-08

    Books

    Leigert, Lena

    Marknadsföring och kommunikation i sociala medier

    2., [omarb.] uppl. : Göteborg : Kreafon, 2013 - 160 s.

    ISBN: 9789197981729 LIBRIS-ID: 14714134

    Other materials

    Vetenskapliga artiklar och webblänkar kan tillkomma vid kursstart

Grade

Pass, Fail