Text

Course syllabus - Event Marketing - What is an Experience?

Scope

1.5 credits

Course code

FOA818

Valid from

Spring semester 2016

Education level

First cycle

Progressive Specialisation

G2F (First cycle, has at least 60 credits in first-cycle course/s as entry requirements).

Main area(s)

Business Administration

School

School of Business, Society and Engineering

Ratified

2014-10-16

Revised

2016-03-03

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2016-03-03
    • Latest update: 2016-03-03

    Books

    Mossberg, Lena; Ahlbom Sundqvist, Ann

    Att skapa upplevelser : från OK till WOW!

    Lund : Studentlitteratur, 2003 - 211 s.

    ISBN: 91-44-02687-0 : 338:00 LIBRIS-ID: 9063148

    Linge, J.; Skantze-Carlsson, J.

    Event marketing - en begreppsutredning

    D-uppsats Linköpings universitet, 2004

    Sveriges annonsörer

    Kunskap om event & event marketing från annonsörer, säljare och rådgivare, volym 1

    Akademin för ekonomi, samhälle och teknik, 2011/09

Grade

Pass, Fail