Course syllabus - Marketing and IT

Objectives

The purpose of this course is to let the students develop knowledge about the use of information technology (IT) in marketing situations. The students will develop an understanding for the consequences and significance of the use of computer-based information systems (IS) in companies and organizations. Different perspectives on information systems in a marketing context are discussed based on the course book and scientific articles in seminar forms. Different contemporary phenomena as e.g. e-commerce and e-business are discussed. In this course, the student will develop an understanding of how IT enables marketing actions. The student will also train in how to give oral and verbal presentations.

Learning outcomes

After the course the student will be able to
- have knowledge about different computer-based information systems and their utilization
- assess the use of information technology (IT) in a company or an organization
- have knowledge about theory and practice on how information systems are used in a marketing contexts
- understand how technologies can change the marketing landscape
- create a e-marketing strategy
- contribute in a project group when creating group assignments
- demonstrate the ability to understand and analyze scientific books and articles as well as be able to lead seminars and workshops on the topic of marketing and IT
- offer oral and verbal presentations

Course content

At the course the student will be training on oral and written presentations. The students will read academic texts, on the topic marketing and IT, and discuss them in seminar forms. The course contains lecturers, literature seminars, student driven seminars, and group projects. These course elements demands active participation from the students. The project is examined through a presentation in front of the class.

Tuition

Teaching methods are lectures, seminars and group projects (including a work shop).

Specific requirements

Business Administration 30 credits, at least 22.5 credits must be completed at the beginning of the course. In additon, English course B/English course 6 is required.

TOEFL test result, minimum score 213(CBT), 550(PBT) or 79(iBT) or an IELTS test result with an overall band score of minimum 6,0 and no band score below 5,0.
The English test is COMPULSORY for all applicants except citizens of Australia, Canada, Ireland, New Zealand, United Kingdom and USA.

Examination

Group Project (PRO1), 2 credits, marks Pass (G)
Seminar SEM1), 2 credits, marks Pass (G)
Examination (TEN1), 3.5 credits, marks Pass (G) or Pass with distinction (VG)

A student who has a certificate from MDU regarding a disability has the opportunity to submit a request for supportive measures during written examinations or other forms of examination, in accordance with the Rules and Regulations for Examinations at First-cycle and Second-cycle Level at Mälardalen University (2020/1655). It is the examiner who takes decisions on any supportive measures, based on what kind of certificate is issued, and in that case which measures are to be applied.

Suspicions of attempting to deceive in examinations (cheating) are reported to the Vice-Chancellor, in accordance with the Higher Education Ordinance, and are examined by the University’s Disciplinary Board. If the Disciplinary Board considers the student to be guilty of a disciplinary offence, the Board will take a decision on disciplinary action, which will be a warning or suspension.

Grade

Pass with distinction, Pass, Fail

Interim Regulations and Other Regulations

The SEM1 seminars require the students to attend at least three out of four seminars and that they give a presentation during one of these three seminars. The PRO1 requires the students to attend some meetings in computer laboratories and to present a project in front of the class. TEN1 requires the students to attend to take the exam. A basic course in informatics is recommended but it is not a requirement.