Course syllabus - Marketing and Management 1

Objectives

The course aims to give an overview and basic understanding of marketing and management of the company. The course also introduces students to the business economic research process through information gathering and scientific method. It also aims to train skills in analysing business situations, written and oral presentations. the course is that students will be able to analyze various business situations.

Learning outcomes

After completed course the student should be able to
- integrate and use basic marketing and management theories and models in solving marketing and management problems in companies and other organizations
- take strategic marketing decisions in companies and other organizations
- identify and choose relevant methods and theories for different marketing problems
- make literature research
- show basic knowledge of the research in business administration
- describe how organizational issues influence the activities of companies and other organizations
- integrating and using basic organizational theories and models in solving organizational problems in companies and other organizations
- taking strategic organizational decisions in companies and other organizations
- analysing different business situations from a case
- managing seminars with other students participating

Course content

The course deals with and gives an overview of:
The marketing core concepts. Market Concept - demand, supply, competition and market participants. Market planning process and its various stages. Theories and models for the analysis of market conditions and segmentation of customers. The company's goals and strategy and its link to the marketing activities. Marketing strategies. Marketing decisions based on the different marketing tools. Different industries and their situations and characteristics, relating to consumer markets, service markets and industrial markets.
The composition of organisations' structure. There is particular focus on the problems and strategies for managing the organisation internally and externally and through change periods.
The course will use practical examples as well as adopting a scientific approach to the study of organisations from a marketing and management perspective.
The students will be introduced to research in business administration by doing literature search, critically judging sources and scientific sources.
During the course students will improve oral and written presentations
By using case seminars, students will practice analytical and managerial skills.

Tuition

Teaching is given in the form of lectures, tutorials, assignments and seminars

Requirements

English B.

Examination

Written examination - marketing (TEN1), 4 credits, marks Pass (G) or Pass with Distinction (VG)
Written examination - management and organisation (TEN2), 4 credits, marks Pass (G) or Pass with Distinction (VG)
Information research and scientific method , individual assignment (INL1), 2 credits, marks Pass (G)
Case seminars in Marketing and Management (SEM1), 5 credits, marks Pass (G) or Pass with Distinction (VG)
 

A student who has a certificate from MDU regarding a disability has the opportunity to submit a request for supportive measures during written examinations or other forms of examination, in accordance with the Rules and Regulations for Examinations at First-cycle and Second-cycle Level at Mälardalen University (2020/1655). It is the examiner who takes decisions on any supportive measures, based on what kind of certificate is issued, and in that case which measures are to be applied.

Suspicions of attempting to deceive in examinations (cheating) are reported to the Vice-Chancellor, in accordance with the Higher Education Ordinance, and are examined by the University’s Disciplinary Board. If the Disciplinary Board considers the student to be guilty of a disciplinary offence, the Board will take a decision on disciplinary action, which will be a warning or suspension.

Grade

Pass with distinction, Pass, Fail

Interim Regulations and Other Regulations

The course replaces FOA130 Marketing Basics and EFO523 Organization Basics.